The One Show
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Category
Cinema Advertising
Annual ID
OS22_FI034B
About the Work
For the market launch of Samsung's new flagship smartphone, the Galaxy, its further developed camera was to be highlighted in communication in order to ensure a strong positioning in the competitive smartphone market. The film should also have the potential to radiate onto the Samsung brand and strengthen its perception as a love brand.
Our goal was not just to create another product film, but to find a way to cleverly combine emotional storytelling with the outstanding camera feature in order to create a larger brand story.
That's why we used a very special testimonial: A little spider who falls madly in love with the new Galaxy S22 Ultra when she sees an advertising motif for the phone on the opposite wall. No wonder, because the smartphone's camera lenses are very reminiscent of spider eyes -at least in the eyes of our little heroine. The unusual love story shows the fascination for the impressive camera of the Galaxy S22 Ultra in an unseen way and can also be understood as a statement of tolerance and openness.
Our goal was not just to create another product film, but to find a way to cleverly combine emotional storytelling with the outstanding camera feature in order to create a larger brand story.
That's why we used a very special testimonial: A little spider who falls madly in love with the new Galaxy S22 Ultra when she sees an advertising motif for the phone on the opposite wall. No wonder, because the smartphone's camera lenses are very reminiscent of spider eyes -at least in the eyes of our little heroine. The unusual love story shows the fascination for the impressive camera of the Galaxy S22 Ultra in an unseen way and can also be understood as a statement of tolerance and openness.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Leo Burnett GmbH / Frankfurt am Main
Production Company
Zauberberg Productions / Berlin
Music / Sound Production Company
2WEI Music / Hamburg
Post Production Company
The Mill / Berlin
Art Director
Alina Baumgardt
Andrea Lalanda
Carlos Karan
Fabio Has
Copywriter
Andres Blumenthal
Benjamin Merkel
Mario Loncar
Chief Creative Officer
Andreas Pauli
Dennis May
Creative Director
Helge Kniess
Valentin Dietmar
Creative Technologist
Benjamin Kleinert
Viktor Kislovskij
Director
Dorian & Daniel
Executive Creative Director
Benjamin Merkel
Executive Producer
Andrea Roman-Perse
Juliane Ellrich
Producer
Amber Moog
Katja Malinowski
Strategist
Maximilian Ginter
Account Director
Elisabeth Andersen
Agency Producer
Brigitte Marcinek
Head of Production
Imogen Pai
Marketing Manager
Carmen Rackl
2D Lead Artist
Neil Alford
Camera
Hunter Daly
CG Producer
Sacha Aurik
CG Supervisor
Marta Carbonellamela
Stefan Susemihl
Executive Client Partner
Christian Konzack
Grading
James Bamford
Head of IM Marketing Communication
Laura Thissen
Junior Account Manager
Anica Wobalka
Music Agent
Marcus Linde
Production Designer
Adrian Cristea
Team Lead Digital Communication IM
Jan Israel
Vice President Marketing
Mario Winter
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