The One Show
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Category
Television & VOD / Short Form - Single
Annual ID
OS22_FI041M
About the Work
In anticipation of pubs and bars reopening indoors across the UK (after lockdown during COVID), the ad celebrates the moment that pubs and bars up and down the country can fully welcome back punters after months of waiting.
The inspiration for the campaign, is that all too common experience of us seeing something we miss everywhere we look. The ad opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white object that has been on our minds: a pint of GUINNESS, in a pub, with our mates.
The inspiration for the campaign, is that all too common experience of us seeing something we miss everywhere we look. The ad opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white object that has been on our minds: a pint of GUINNESS, in a pub, with our mates.
2022 Awards
Total Points: 3
Merit
Credits
Agency
AMV BBDO / London
PR / Marketing Agency
Hope & Glory / London
Production Company
Outsider / London
Post Production Company
JAM VFX / London
Related Awards
