The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

Walter in the Winter

Agency Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles

Client Chevrolet


Television & VOD / Long Form - Single

Annual ID


About the Work

Walter is not your typical cat. He likes playing in the snow, chewing on bones, chasing letter carriers, and other dog-like activities. Most of all, he likes his owner and the Chevy Silverado Trail Boss. Together, they go on the kind of epic adventures that would leave most dogs and trucks far behind.

2022 Awards

Total Points: 3




Commonwealth//McCann / Detroit

Production Company

O Positive / Los Angeles

Post Production Company

Hitch Co. Technologies, Inc / Los Angeles
The Mill / Los Angeles

Chief Creative Officer

Gary Pascoe


Spencer Riviera

Director of Photography

Jonathan Sela


Jim Hutchins

Executive Creative Director

Bob Guisgand
Duffy Patten


Kris Shaffer

Director of Broadcast Production

Paul Renusch

Group Account Director

Bill Wilt

VFX Supervisor

Keith Sullivan


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