The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

Sopranos

Agency Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Client Chevrolet

Category

Television & VOD / Long Form - Single

Annual ID

OS22_FI047M

About the Work

The opening title sequence of HBO’s “The Sopranos” is one of the most iconic openings in television history. In it, Tony Soprano drives from Manhattan to his home in New Jersey in a 1999 Chevy Suburban. To dramatically demonstrate that the all-new, All-Electric Chevy Silverado is a next-generation truck, for a whole new generation of people, we worked with the show’s creator, David Chase, to film a modernized, scene-by-scene reshoot of the famous opening credits, but now, we see Tony’s daughter, Meadow, driving the First-Ever All-Electric Chevy Silverado. (A next-generation Soprano, driving a next-generation vehicle.)

2022 Awards

Total Points: 3

Merit

Credits

Agency

Commonwealth//McCann / Detroit

Production Company

Park Pictures / Los Angeles

Post Production Company

MPC / Los Angeles
Work Editorial / Los Angeles

Chief Creative Officer

Gary Pascoe

Director

David Chase

Director of Photography

Phil Abraham

Executive Creative Director

Bob Guisgand
Duffy Patten

Strategist

Kris Shaffer

Account Supervisor

Amanda Fogolini

Line Producer

Saul Germaine

CEO

Grant Theron

Creative Operations Director

Miya Petrovic

Director of Broadcast Production

Paul Renusch

Group Account Director

Bill Wilt

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