The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Sopranos
Agency Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Category
Television & VOD / Long Form - Single
Annual ID
OS22_FI047M
About the Work
The opening title sequence of HBO’s “The Sopranos” is one of the most iconic openings in television history. In it, Tony Soprano drives from Manhattan to his home in New Jersey in a 1999 Chevy Suburban. To dramatically demonstrate that the all-new, All-Electric Chevy Silverado is a next-generation truck, for a whole new generation of people, we worked with the show’s creator, David Chase, to film a modernized, scene-by-scene reshoot of the famous opening credits, but now, we see Tony’s daughter, Meadow, driving the First-Ever All-Electric Chevy Silverado. (A next-generation Soprano, driving a next-generation vehicle.)
2022 Awards
Total Points: 3
Merit
Credits
Agency
Commonwealth//McCann / Detroit
Production Company
Park Pictures / Los Angeles
Post Production Company
MPC / Los Angeles
Work Editorial / Los Angeles
Chief Creative Officer
Gary Pascoe
Director
David Chase
Director of Photography
Phil Abraham
Editor
Leah Turner
Neil Smith
Executive Creative Director
Bob Guisgand
Duffy Patten
Executive Producer
Adam VanDyke
Kelly Balagna
Jackie Kelman Bisbee
Justin Pollock
Karena Ajamian
Strategist
Kris Shaffer
Account Supervisor
Amanda Fogolini
Line Producer
Saul Germaine
CEO
Grant Theron
Creative Operations Director
Miya Petrovic
Director of Broadcast Production
Paul Renusch
Group Account Director
Bill Wilt
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