The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

Lost Roads

Agency Commonwealth//McCann / Bogota

Client General Motors / Chevrolet


Television & VOD / Long Form - Single

Annual ID


About the Work

In Colombia, a territory the size of Portugal belonged to the guerrillas. For almost 60 years you could not go without running the risk of being kidnapped or getting into a combat zone. Although peace was signed almost 5 years ago, Colombians are still afraid to go. So we used Chevrolet SUV’s to show they can handle any terrain, even those filled with dirt roads and bombed-out bridges. And to find out how to get to the different tourist destinations, we used former guerrillas, who today are seeking a new way of life, as tour guides. We went with a filmmaker and a war reporter to document everything in a 23-minute film that was shown on the Discovery Network to prove the world is possible to return to that area of the country, leaving tourist businesses operated by those people who today need a chance at life.

2022 Awards

Total Points: 3




Commonwealth//McCann / Bogotá

Art Director

NIccolo Alarcon


David Pantoja

Account Director

Gaëlle Bouletreau


Luis Cortes

Film Director

Maria Victoria De Narvaez

Global CCO

Grant Theron
Matt Canzano

Global CSO

Diana Ceausu

Media Director

Andrea Ruiz

Regional Business Leader / Latam CLC Director

Samuel Estrada

Regional Creative Director

Alejandro Bermudez

SVP Director - Global Creative Operations

Samantha Ankeny

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