The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / Long Form - Single
Annual ID
OS22_FI048M
About the Work
In Colombia, a territory the size of Portugal belonged to the guerrillas. For almost 60 years you could not go without running the risk of being kidnapped or getting into a combat zone. Although peace was signed almost 5 years ago, Colombians are still afraid to go. So we used Chevrolet SUV’s to show they can handle any terrain, even those filled with dirt roads and bombed-out bridges. And to find out how to get to the different tourist destinations, we used former guerrillas, who today are seeking a new way of life, as tour guides. We went with a filmmaker and a war reporter to document everything in a 23-minute film that was shown on the Discovery Network to prove the world is possible to return to that area of the country, leaving tourist businesses operated by those people who today need a chance at life.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Commonwealth//McCann / Bogotá
Art Director
NIccolo Alarcon
Copywriter
David Pantoja
Account Director
Gaëlle Bouletreau
Content
Luis Cortes
Film Director
Maria Victoria De Narvaez
Global CCO
Grant Theron
Matt Canzano
Global CSO
Diana Ceausu
Media Director
Andrea Ruiz
Regional Business Leader / Latam CLC Director
Samuel Estrada
Regional Creative Director
Alejandro Bermudez
SVP Director - Global Creative Operations
Samantha Ankeny
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