The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

Game Responsibly - Machine-gun Mouth

Agency DDB Mudra Group / Mumbai + Early Man Films / Mumbai

Client Battlegrounds Mobile India

Category

Television & VOD / Long Form - Single

Annual ID

OS22_FI051M

About the Work

Online gaming is meant to be fun and entertaining. Over the past year, it became a virtual social gathering and a collective activity that everyone could enjoy safely from their homes. However, it also has the potential to become an obsession. BGMI (known as PUB-G worldwide), being a popular game title in India, recognises this problem and wants to foster a safe and healthy gaming space. Our film tells the story of the long suffering family of a gamer. We see the all the tribulations they're put through and the relentless and disruptive assault of sound they're subjected to. We see individual members go through their own disruptions, before telling their parents that their long suffering is coming to an end because now, young gamers cannot game for more than 3 hours without a One Time Password. We've represented the gamer's non stop gaming sounds with a quirky beatboxing style machine-gun mouth.

2022 Awards

Total Points: 3

Merit

Credits

Agency

DDB Mudra Group / Mumbai

Production Company

Early Man Films / Mumbai

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