The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

The Selfish Giant Anthem

Agency Love Song / Los Angeles + Droga5 / New York

Client Lululemon


Television & VOD / Long Form - Single

Annual ID


About the Work

For this project, we wanted to get the repetitive feeling of everyday life. How we get stuck in the monotony and keep pushing ourselves in intensity to actually feel something. Anything. Each asset had to work together to make you feel the pressure and then the final relief. We wanted each piece to make everything work together so you can really feel and experience every moment with a heightened sensibility.

2022 Awards

Total Points: 3




Droga5 / New York

Production Company

Love Song / Los Angeles

Post Production Company

The Mill

Art Director

Jason Gold


Ted Meyer

Creative Director

Marybeth Ledesma


Dominic Leung

Executive Producer

Martin Couch
Mike Hasinoff

Group Creative Director

Thom Glover


Julie Sawyer

VFX Supervisor

Dan Williams

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