The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

The Night is Young

Agency Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious

Client Heineken


Television & VOD / Long Form - Single

Annual ID


About the Work

The film ‘The Night Is Young’ portrays people going out to clubs, before revealing that they are actually seniors, the vaccinated ones that can actually travel around and party again. The seniors are living their best night dancing, flirting, drinking Heinekens and partying until sunrise. Celebrating the old and carefree, the film encourages Millennials and Gen Z to get vaccinated too, and not miss out on the summer fun with the tagline “The night belongs to the vaccinated”.

2022 Awards

Total Points: 3




Publicis Italy / Milan

Production Company

Good People / Atene

Music / Sound Production Company

Sizzer B.V. / Amsterdam

Post Production Company



Ruxandra Drilea

Chief Creative Officer

Cristiana Boccassini
Mihnea Gheorghiu


Ali Ali

Global Executive Creative Director

Andrey Tyukavkin
Milos Obradovic

Account Manager

Marta Wereszczynska

Art Director Supervisor

Marie Poumeyrol

General Manager Le Pub Amsterdam & Global Client Service Director Heineken

Eleni Charakleia

Global CCO Publicis WW

Bruno Bertelli

Global Creative Director

Eoin Sherry

Global Strategy Director

Daniel Vargas Gomez
James Moore

Group Account Director

Ilaria Castiglioni

Head TV Production

Francesca Zazzera

Senior Social Media Manager

Carola Bracci

Social Assets Editor

Claudio Roveda

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