The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

The Reset

Agency Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh

Client Verizon


Online Films & Video / Long Form - Single

Annual ID


About the Work

As a leading telecom and tech brand, Verizon has a lot at stake in convincing avid gamers that Verizon 5G Ultra Wideband is truly distinct. But as more brands enter the space, the more they’re met with skepticism and frustration—especially brands without a gaming history. Verizon couldn’t just appear with a list of RTBs trying to sell gamers on service. First, Verizon needed to prove it was a true community insider, understanding the frustrations of lag and the joy of nerding out over favorite games. So, we made a film that put familiar, frustrating connectivity issues gamers know and love (to hate) into the real world. We filled it with authentic glitches and deep-cut Easter eggs to give gamers of all stripes something new to see with every watch. But things in our wild world aren’t going haywire for no reason; every glitch in the film is a direct reference to something gamers commonly experience from poor, laggy connections. The visual effects crescendo into a cacophony of glitches that ultimately breaks the world...before a reset, as the arrival of 5G Ultra Wideband resolves the issues and returns the world to crystal clarity. Verizon 5G Ultra Wideband will change connectivity as we know it—particularly when it comes to the world of gaming. So, we packed “The Reset” full of references and in-jokes only gamers would get to show them what a glitch-free experience could feel like on the other side of 5G Ultra Wideband.

2022 Awards

Total Points: 3




Madwell / Brooklyn
Hailstorm / Raleigh

Client / Brand

Verizon / New York

Production Company

Independent Media / Los Angeles

Music / Sound Production Company

Ralip Music
Sony Music Publishing
Wow and Flutter Music

Post Production Company

Lime Studios / Santa Monica
Machine Head / Venice
Lost Planet Editorial / New York
MPC / Los Angeles
MPC / New York

Creative Director

Ryan Howard


Doug Liman

Director of Photography

Hoyte van Hoytema


Saar Klein

Executive Producer

Liam Ahern

Sound Designer

Stephen Dewey

2D Lead

David Piombino

Account Director

Colin McKenzie

Account Supervisor

Kristen Paterno

Assistant Editor

Steven San Miguel
Danny Conner

Associate Creative Director

Alex Kaufman
Matt Fry
Micky Treutlein

Chief Operating Officer

Sandy Sherman


Kristopher Smale

Editorial Producer

Casey Cayko

Head of Production

Jeanne Stawiarski

Line Producer

Paul Ure

Senior Producer

Jacquelyn Maloney

Strategy Director

Ben X Trinh

3D Lead

Chris Bernier

Business Affairs

Hailstorm / Raleigh

Co-Founder / Chief Creative Officer

Chris Sojka

Color Executive Producer

Meghan Lang Bice

Color Producer

Caitlin Forrest

Copy Director

David Salisbury

Creative Producer

Hilary Krishnan

Director, Creative Marketing

Colby Schneider

Editorial Executive Producer

Krystn Wagenberg

EVP, Chief Marketing Officer

Diego Scotti

Executive Producer / Managing Director

Susanne Preissler

Founder, CEO

Michelle McKinney

Manager, Broadcast Production

Emily Fleischer

Manager, Creative Marketing

Will Langenberg

Mix Assistant

Ian Connie
Meg Ochs

Mix Executive Producer

Susie Boyajan

Mix Senior Producer

Kayla Phungglan


Jeff Malen
Matt Miller


Joe Walsh

Partner, Business Affairs Director

Christina Rust


Joe Walsh
Kenny Passarelli

SVP, Chief Creative Officer

Andrew McKechnie

VFX Creative Director

Alvin Cruz

VFX Executive Producer

Matthew Loranger

VFX Managing Director

Angela Lupo

VFX Producer

Gwen Frey
Nicole Melius

VFX Production Coordinator

Stephen Dierks

VFX Supervisor

Alvin Cruz
Brandon Thomas

VP, Client Services

Gaby Benitez

VP, Creative Marketing

David Bowen

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