The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
The Reset
Agency Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh
Category
Online Films & Video / Long Form - Single
Annual ID
OS22_FI091M
About the Work
As a leading telecom and tech brand, Verizon has a lot at stake in convincing avid gamers that Verizon 5G Ultra Wideband is truly distinct. But as more brands enter the space, the more they’re met with skepticism and frustration—especially brands without a gaming history. Verizon couldn’t just appear with a list of RTBs trying to sell gamers on service. First, Verizon needed to prove it was a true community insider, understanding the frustrations of lag and the joy of nerding out over favorite games.
So, we made a film that put familiar, frustrating connectivity issues gamers know and love (to hate) into the real world. We filled it with authentic glitches and deep-cut Easter eggs to give gamers of all stripes something new to see with every watch. But things in our wild world aren’t going haywire for no reason; every glitch in the film is a direct reference to something gamers commonly experience from poor, laggy connections. The visual effects crescendo into a cacophony of glitches that ultimately breaks the world...before a reset, as the arrival of 5G Ultra Wideband resolves the issues and returns the world to crystal clarity.
Verizon 5G Ultra Wideband will change connectivity as we know it—particularly when it comes to the world of gaming. So, we packed “The Reset” full of references and in-jokes only gamers would get to show them what a glitch-free experience could feel like on the other side of 5G Ultra Wideband.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Madwell / Brooklyn
Hailstorm / Raleigh
Client / Brand
Verizon / New York
Production Company
Independent Media / Los Angeles
Music / Sound Production Company
Ralip Music
Sony Music Publishing
Wow and Flutter Music
Post Production Company
Lime Studios / Santa Monica
Machine Head / Venice
Lost Planet Editorial / New York
MPC / Los Angeles
MPC / New York
Creative Director
Ryan Howard
Director
Doug Liman
Director of Photography
Hoyte van Hoytema
Editor
Saar Klein
Executive Producer
Liam Ahern
Sound Designer
Stephen Dewey
2D Lead
David Piombino
Account Director
Colin McKenzie
Account Supervisor
Kristen Paterno
Assistant Editor
Steven San Miguel
Danny Conner
Associate Creative Director
Alex Kaufman
Matt Fry
Micky Treutlein
Chief Operating Officer
Sandy Sherman
Colorist
Kristopher Smale
Editorial Producer
Casey Cayko
Head of Production
Jeanne Stawiarski
Line Producer
Paul Ure
Senior Producer
Jacquelyn Maloney
Strategy Director
Ben X Trinh
3D Lead
Chris Bernier
Business Affairs
Hailstorm / Raleigh
Co-Founder / Chief Creative Officer
Chris Sojka
Color Executive Producer
Meghan Lang Bice
Color Producer
Caitlin Forrest
Copy Director
David Salisbury
Creative Producer
Hilary Krishnan
Director, Creative Marketing
Colby Schneider
Editorial Executive Producer
Krystn Wagenberg
EVP, Chief Marketing Officer
Diego Scotti
Executive Producer / Managing Director
Susanne Preissler
Founder, CEO
Michelle McKinney
Manager, Broadcast Production
Emily Fleischer
Manager, Creative Marketing
Will Langenberg
Mix Assistant
Ian Connie
Meg Ochs
Mix Executive Producer
Susie Boyajan
Mix Senior Producer
Kayla Phungglan
Mixer
Jeff Malen
Matt Miller
Musician
Joe Walsh
Partner, Business Affairs Director
Christina Rust
Songwriter
Joe Walsh
Kenny Passarelli
SVP, Chief Creative Officer
Andrew McKechnie
VFX Creative Director
Alvin Cruz
VFX Executive Producer
Matthew Loranger
VFX Managing Director
Angela Lupo
VFX Producer
Gwen Frey
Nicole Melius
VFX Production Coordinator
Stephen Dierks
VFX Supervisor
Alvin Cruz
Brandon Thomas
VP, Client Services
Gaby Benitez
VP, Creative Marketing
David Bowen
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