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2022 One Show - Film

Teenage Dream

Agency SMUGGLER + BBDO / New York

Client Sandy Hook Promise


Online Films & Video / Long Form - Single

Annual ID


About the Work

As students return to school after a year of the most gun violence on record, the new film, ironically titled “Teenage Dream,” illustrates how being a teenager is not the carefree life it once was portrayed to be. By subverting Katy Perry’s famous ode to teenage innocence with a re-recording featuring real school shooting survivors reciting the lyrics, the emotive PSA illustrates how the teenage dream is stolen from those impacted by school shootings and underscores the critical importance of prevention. “Teenage Dream” features school shooting survivors from across the country who are experiencing varying degrees of physical and mental trauma, most of whom have severe PTSD, including: Chase Yarborough, 20: Shot 6 times while trying to run away from the shooter in the Santa Fe High School shooting. He currently has 4 bullets in his body, including his head and head. Hannah Dysinger, 20: Shot in the ribcage by the bullet that killed her best friend in the Marshall County High School shooting. The Dworet Family: Sons, Nick and Alex, were shot in the Marjory Stoneman Douglas High School shooting. Nick was killed in the shooting, and Alex was shot in the neck. Nick’s friend Aalayah Eastmond (also featured in the video) hid under his dead body to avoid being shot.

2022 Awards

Total Points: 3




BBDO / New York

Production Company



Henry-Alex Rubin


Ian Mackenzie


Alex Bickel

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