The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Apple TV + Everyone But Jon Hamm
Agency TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Category
Online Films & Video / Long Form - Single
Annual ID
OS22_FI100M
About the Work
Apple TV+ is different from all the other streaming services. Without a backlog of shows and movies, Apple has instead focused on original content and building a powerhouse roster of A-list talent—Denzel, Frances McDormand, Jen and Reese, Mahershala Ali, Tom Hanks, Sudeikis, and on and on and on. With all of Hollywood’s biggest stars on Apple TV+, anyone who's not part of the service probably feels a little left out. Enter: Jon Hamm. One of the most recognizable names in entertainment, conspicuously missing from the Apple TV+ streaming lineup. We join him the night he discovers his predicament as he jealously scrolls through the Apple TV+ menu, seeing all his friends on the platform, wondering why he isn't on there with them as the FOMO intensifies. All to drive home the message that Apple TV+ has all of Hollywood's biggest stars. Well, almost.
2022 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Hungry Man / Los Angeles
Music / Sound Production Company
Lime Studios / Los Angeles
Media Distribution Company
OMD / Los Angeles
Chief Creative Officer
Brent Anderson
Creative Director
Nick Ciffone
Executive Creative Director
Jd Jurentkfuff
Account Director
Erin Woods
Associate Creative Director
Evan Schiller
Johan Arlig
Senior Producer
Adrienne Bullock
Executive Director of Content Production
Brian O'Rourke
Group Account Director
James McCullagh
Senior Business Affairs Manager
Matt Griffin
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