The One Show
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ComeBack
Agency TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Category
Online Films & Video / Long Form - Single
Annual ID
OS22_FI103M
About the Work
Car4Cash releases a new campaign to bring back smiles in a story based on a cultural belief commonly known by Thais.
Brief
The auto refinance market is a highly competitive industry in Thailand. The brief is not only to create brand relevancy, and highlight our product USP full of complex details? Clients also wanted to communicate to a new market segment (Big Bike Users) to enhance brand strength as the “No.1 quick cash loans service for both cars and big bikes” and promote their new “spare parts insurance package”.
Background & Insight
Thailand is a superstitious country, many still believe in supernatural and omens. During the Covid-19 pandemic, many Thais were desperate for help with their businesses and many, of course, prayed for such help from dead relatives believing that if you passed with worries in your mind then your soul will linker around those you’re worries about. We look for omens every where. One very popular one is if a Jing-jok (house lizard) calls to you that means something bad is about to happen. Those are the insight to our story.
Idea
To save the consumers from resorting to shaded means to get money. It is just as easy to get money from us and we are here to help. We want to tell our story through the local culture. Thai are superstitious, loves comedy and have a taste of ghost stories.
That’s the story, an unexpected yet familiar hero come back to help the love of his life through her crisis and safe her from falling down the spiral of black market lotto and illegal loans.
Result
Impression 163,151,165
VDO View 33,870,156
Reach 59,477,118
Click 903,302
Lead 14,272
Brief
The auto refinance market is a highly competitive industry in Thailand. The brief is not only to create brand relevancy, and highlight our product USP full of complex details? Clients also wanted to communicate to a new market segment (Big Bike Users) to enhance brand strength as the “No.1 quick cash loans service for both cars and big bikes” and promote their new “spare parts insurance package”.
Background & Insight
Thailand is a superstitious country, many still believe in supernatural and omens. During the Covid-19 pandemic, many Thais were desperate for help with their businesses and many, of course, prayed for such help from dead relatives believing that if you passed with worries in your mind then your soul will linker around those you’re worries about. We look for omens every where. One very popular one is if a Jing-jok (house lizard) calls to you that means something bad is about to happen. Those are the insight to our story.
Idea
To save the consumers from resorting to shaded means to get money. It is just as easy to get money from us and we are here to help. We want to tell our story through the local culture. Thai are superstitious, loves comedy and have a taste of ghost stories.
That’s the story, an unexpected yet familiar hero come back to help the love of his life through her crisis and safe her from falling down the spiral of black market lotto and illegal loans.
Result
Impression 163,151,165
VDO View 33,870,156
Reach 59,477,118
Click 903,302
Lead 14,272
2022 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\THAILAND / Bangkok
Client / Brand
Krungsri Auto - Bank of Ayudhya PLC / Bangkok
Production Company
Suneta House / Bangkok
Art Director
Chonnikarn Phuangphae
Nonnarit Vekinpathawuch
Chief Creative Officer
Veradis Vinyaratn
Creative Director
Parinya Sarasung
Director
Teerapol Suneta
Executive Creative Director
Rattapol Rewsakul
Producer
Weerawit Thitimethapirom
Account Manager
Ausanee Kunapilukkul
Assistant Vice President
Thuchcha Sasiponganan
Associate Account Mananement Director
Mananya Purinan
Associate Digital Planning Director
Tanyalux Chuencharoensuk
Business Director
Attapat Pothinam
Creative Group Head
Paramed Pootarapan
Digital Strategic Planner
Khemana Promraksa
First Assistant Vice President
Yada Yongphankul
Senior Vice President
Namtip Prasitsakulchai
Vice President
Chaiwat Topitumatukhun
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