The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

No Drama

Agency Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen

Client Switzerland Tourism


Online Films & Video / Long Form - Single

Annual ID


About the Work

Switzerland Tourism's new ambassador Roger Federer features in the organisation's latest film. He's joined by legendary actor and Oscar winner Robert De Niro. In the short film, De Niro turns down an invitation by Federer to be part of a movie about Switzerland. He thinks, the destination is pure, impressive and utterly beautiful - but there is no drama in Switzerland, something De Niro focuses his acting upon.

2022 Awards

Total Points: 3




Wirz Communications AG / Zurich

Client / Brand

Switzerland Tourism / Zurich

Production Company

Pumpkin Film AG / Zurich

Music / Sound Production Company

Ballad / Copenhagen

Post Production Company

BaconX / Copenhagen
Südlich-t / Zurich

Chief Marketing Officer

André Hefti

Creative Director

Johannes Raggio


Martin Werner

Director of Photography

Jan Mettler
Manuel Ruiz

Executive Creative Director

Alain Eicher

Executive Producer

Sonja Brand

Graphic Designer

Elena Gabriel


Julia Illig

Project Manager

Daniela Chiani

Client Service Director

Simone Jehle


Livio Daniese


Petra Dreyfus

Digital Art Director

Jannic Mascello

Head of Agency Producing

Erasmo Palomba

Head of Campaigns

Martin Pally

Head of Content Strategy

Cosima Lang

Head of Corporate Communications

Markus Berger

Head of Media

Dominic Stoecklin

Junior Account Manager

Janna Löhr

Junior Creative

Elise Smidt

Motion Graphic Designer

Rahel Signer

PR & Content Strategist

Laura Saner

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