The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
No Drama
Agency Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen
Category
Online Films & Video / Long Form - Single
Annual ID
OS22_FI106M
About the Work
Switzerland Tourism's new ambassador Roger Federer features in the organisation's latest film. He's joined by legendary actor and Oscar winner Robert De Niro. In the short film, De Niro turns down an invitation by Federer to be part of a movie about Switzerland. He thinks, the destination is pure, impressive and utterly beautiful - but there is no drama in Switzerland, something De Niro focuses his acting upon.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Wirz Communications AG / Zurich
Client / Brand
Switzerland Tourism / Zurich
Production Company
Pumpkin Film AG / Zurich
Music / Sound Production Company
Ballad / Copenhagen
Post Production Company
BaconX / Copenhagen
Südlich-t / Zurich
Chief Marketing Officer
André Hefti
Creative Director
Johannes Raggio
Director
Martin Werner
Director of Photography
Jan Mettler
Manuel Ruiz
Editor
Nicolai Monberg
Executive Creative Director
Alain Eicher
Executive Producer
Sonja Brand
Graphic Designer
Elena Gabriel
Producer
Julia Illig
Project Manager
Daniela Chiani
Client Service Director
Simone Jehle
Co-CEO/CCO
Livio Daniese
Co-CEO/COO
Petra Dreyfus
Digital Art Director
Jannic Mascello
Head of Agency Producing
Erasmo Palomba
Head of Campaigns
Martin Pally
Head of Content Strategy
Cosima Lang
Head of Corporate Communications
Markus Berger
Head of Media
Dominic Stoecklin
Junior Account Manager
Janna Löhr
Junior Creative
Elise Smidt
Motion Graphic Designer
Rahel Signer
PR & Content Strategist
Laura Saner
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