The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
The Bookcase for Tolerance
Agency INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Category
Online Films & Video / Long Form - Series
Annual ID
OS22_FI108M
About the Work
Intolerance is often fuelled by the unknown. It begins with words and can lead to physical acts of violence. Last UNESCO's International Day for Tolerance, saw the launch of “The Bookcase for Tolerance'': an immersive AR app that tells the story of Anne Frank and four young people facing discrimination today.
The app was developed using photogrammetry, a spatial scanning technique based on photographic images that allows capturing a 3D representation of places, objects and people. The rooms of these 5 protagonists come to life in the virtual world, after being carefully modelled and rendered in 3D. Each room contains some of their personal objects, allowing users to know them and their struggles a little better.
Under the motto #DontHateEducate, the project uses the power of personal testimonials to educate people and to influence their attitude and behaviour towards those considered "different".
The website features the documentaries and points visitors towards the immersive experience awaiting on the app. Both are featured in English, Dutch, Spanish, German, and Portuguese – so that more people can interact with and share these powerful testimonials.
The app, website and docuseries give a unique insight into the lives of Anne Frank and four young people facing discrimination. All so we can live in a tolerant world. A world without discrimination.
2022 Awards
Total Points: 3
Merit
Credits
Agency
INNOCEAN Worldwide Europe / Berlin
PR / Marketing Agency
HAGENS / Amsterdam
Production Company
Media.Monks / Hilversum
Trigger Happy / Berlin
Holy Fools / Amsterdam
Music / Sound Production Company
MassiveMusic / Berlin
Freelancer
Ted Alkemade
Art Director
Gonçalo Martinho
Copywriter
Antonio Neto
Rick van der Waarden
Animator
Ben Alcasas
Maya Perotti
Anton Asberg
Chief Creative Officer
Gabriel Mattar
Composer
Tip van den Bos
Creative Director
Marlon von Franquemont
Reinier Gorissen
Patricio Berrios Lobos
Designer
Derek Henry
Sherzod Mirzaakhmedov
Director
Johan Kramer
Ted Alkemade
Director of Photography
Wouter Westendorp
Bob Alkemade
Executive Creative Director
Ricardo Wolff
Executive Producer
Cecilia Carmora
Quentin de La Martinière
Photographer
Sven Schrader
Producer
Stephan Vens
Judith Engels
Besma Ayari
Sound Designer
Yorick Coster
Typographer
Kevin Rooi
Associate Creative Director
Andrés Andrade
Chief Operating Officer
Jonathan Hill
Creative
Jochem van Schip
Roan Laenen
Lead Designer
Eduardo Marzionna
Senior Producer
Allison Markert
Strategy Director
Anna Nowak-Otto
Sid de Koning
1st AC
Casper Fraij
3D Generalist
Stefan Wagtmans
Meinte van der Spiegel
Account Manager Digital
Alexandrina Ripa
Business Director
Danny Frangella
Composer & Sound Design
Sounds by Thomas
Digital Designer
Derek Henry Stift
Digital Marketing Lead
Mariana Lopez
Director & Founder Hagens PR
Sarah Hagens
Gaffer
Julien Segeren
Game Designer
Anna Dohy
Grading
Harm Rieske
Head of Account
Karen van der Kruit
Head of Art
Bruno Oppido
Head of Social / Influencer Capability
Leonie Heppener
Head of TV
Fabian Barz
Illustration Director
Edouard Relou
Influencer Manager
Giulia Reekmans
Infuencer Marketing Campaign Manager
Luka Host
Intern
Hajra Tariq
Quynh Tran Khanh
Junior Art Director
Leon "Papito" Celay
Junior Copywriter
Javier Granados
Juan Kebork
Junior Creative Producer
Inken Bornholdt
Lead Influencer Manager
Olivia De Vries
Legal Support
Leticia Rial Ungaro
Operations Manager XR
Leon te Loo
Photography
Yvette de Wit
PR Consultant
Lotte Bergmans
Shana Kopp
PR Intern
Laura Nales
Project Manager XR
Jeroen Niesink
Quality Assurance Tester
Arjen Meijer
Livia Flores
Josh Bryan
Senior Creative
Matthew Swenson
Senior Creative Producer
Joss Ifan Brightwell
Senior FX Generalist
Guy Brüggemann
Senior Video Editor
Tom Burggraaff
Sound
Olivier Nijs
Wouter Tjaden
Technical Artist
Narendra Yenugula
Translations
Giovanna Pereira
Nicolas Holz
Unity Developer
Delilah Pavoni
Hessel Bonenkamp
Lorena Weder
Martin Koning
Seth van het Kaar
UX Designer
Delano Kamp
VO Artist
Elliot Page
Nicola at Studio Funk
Related Awards
