The One Show
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Category
Cinema Advertising
Annual ID
OS22_FI112M
About the Work
Football is at an inflection point. It can either represent the best of humanity, or the worst. And too often we are seeing the game represent the worst version of us. This is shaking people’s belief in the game forcing them further and further away from football.
By restoring their faith in the power of football we showed the world what this sport is capable of. This generation is desperate to make change, improve their lives, and ultimately make the world a better place. They are in the perfect position to benefit from all that football has to offer—the best of the game.
The Land of New Football is like the old one, minus the nonsense. We imagined football as a land made of ALL the pitches in the world – celebrating the scale and power of the well over 3 billion players and fans who play on their own terms, and saying no to the out-dated ways of the game. The idea sets a new vision for global football where there is room for all, treating the community as a nation.
In this film the new generation of players declare their independence from the old ways of the game, and establish the values of New Football. The film features a wide variety of athletes, from professional footballers like Marcus Rashford, Sara Däbritz and Richarlison, to JJ Roble, the UK’s first Muslim referree, and local football communities around Europe like Alesia FC in France or Football Beyond Borders in the UK. Showcasing the real diversity, scale and power that football has beyond what is usually seen in the media, and welcoming everyone to join and enjoy the game.
By restoring their faith in the power of football we showed the world what this sport is capable of. This generation is desperate to make change, improve their lives, and ultimately make the world a better place. They are in the perfect position to benefit from all that football has to offer—the best of the game.
The Land of New Football is like the old one, minus the nonsense. We imagined football as a land made of ALL the pitches in the world – celebrating the scale and power of the well over 3 billion players and fans who play on their own terms, and saying no to the out-dated ways of the game. The idea sets a new vision for global football where there is room for all, treating the community as a nation.
In this film the new generation of players declare their independence from the old ways of the game, and establish the values of New Football. The film features a wide variety of athletes, from professional footballers like Marcus Rashford, Sara Däbritz and Richarlison, to JJ Roble, the UK’s first Muslim referree, and local football communities around Europe like Alesia FC in France or Football Beyond Borders in the UK. Showcasing the real diversity, scale and power that football has beyond what is usually seen in the media, and welcoming everyone to join and enjoy the game.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Wieden+Kennedy / Amsterdam
Production Company
Stink Films / London
Page International / Lisbon
Stink Paris / Paris
Sugarfree / Manchester & Liverpool
Music / Sound Production Company
Warner Chappell Music, Sony Publishing Music
Mr Pape
Post Production Company
The Mill London
Editing Company
Trim Editing / London
Art Director
Guney Soykan
Copywriter
Ane Santiago Quintas
Mohamed Diaa
Creative Director
Craig Williams
Evgeny Primachenko
Designer
Yaleesa Waëlauruw
Kwok Lam
Director
Felix Brady
Director of Photography
George Richmond
Editor
Elise Butt
Executive Creative Director
Eric Quennoy
Mark Bernath
Executive Producer
Jon Chads
Clare Melia
Producer
Ben Croker
Nicola Simmons
3D Artist
Marta Carbonell
Sergio Xisto
Artur Drozdowicz
Thomas Craig
Hamish Ballingal
Vaclac Cizkovsky
Loganathan P
Marc Greyvenstein
Maria Carriedo
Sanket Vilas Tendulkar
Shashi Kumar Dakoju
Account Director
Franky Wardell
Account Executive
Roberta Hilgert
Business Affairs Manager
Akvilina Jaskunaite
Fiona Fan
Managing Director
Blake Harrop
Planner
Alex Janneau
Sound Design
Raja Sehgal
2D Artist
Pete Atack
Jyoti Tiwari
Oscar Tornicasa
Carl Norton
2D Lead Artist
Thiago Dantas
Rafael Vormittag
3D Lead Artist
Paul Donnellan
Kanishk Chauhan
Account Manager
Abderrahim El Khouani
Margot Paquien
Art Director London
Chloe Brady
Broadcast Producer
Khalid el Khouani
Magda Czyz
Business Affairs Director
Michael Graves
Colour Assist
Megan Lee
Rory Leighton
Billy Dawson
Cristina Giribets
Colourist
Alex Gregory
Comms Director
Elsa Stahura
Edit Assistant
Josh Maddox
Edit Producer
Tatyana Alexandra
Finish Artist
Adam Maynard
First Assistant Director
Clara Paris
Group Account Director
Kathryn Addo
Head of Broadcast Production
Joe Togneri
Head of Comms & Digital Strategy
Danielle Pak
Head of Planning
Martin Weigel
Location Manager
Josh Yudkin
Matte Painting
Can Y. Sanalan
Jiyoung Lee
Music Label
Parlophone Ltd / London
Planning Director
Reid Schilperoort
Production Manager
Katie Keith
Rosie Pike
Remix Producer
Jordan Crisp
Shoot Supervisor
Tom Luff
Paul Donnellan
Laurent Giaume
Songwriter
Damon Albarn
Graham Coxon
Dave Rowntree
Steven Alex James
Studio Director
Lizzie Murray
Studio Manager
Loes Poot
Stylist London
Rhiannon Barry
VFX Supervisor
Tom Luff
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