The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Film

New Logo Design

Agency Amazon / Seattle

Client Amazon


User-Generated Content

Annual ID


About the Work

Amazon sparks organic collaboration with @emilyzugay, a TikToker making parody brand logos, creating a viral moment and a top performing organic brand post to-date and building brand advocates.

2022 Awards

Total Points: 3



Client / Brand

Amazon / Seattle


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