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The Micropedia of Microaggressions
Agency Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Category
Fusion Pencil
Annual ID
OS22_FP003F
About the Work
Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. These subtle but painful interactions are known as microaggressions – seemingly harmless, and usually unintentional, comments and behaviours that can have a significant impact on the physical and mental health of those on the receiving end. But how can we change what we don’t know? Canada’s largest Diversity, Equity, and Inclusion (DEI) organizations believed self-awareness was the first step. So, The Black Business and Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Ryerson University’s Diversity Institute joined forces to launch The Micropedia, the first encyclopedia of microaggressions.
It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Inspired by other wiki-based community sites, entries are collected via user submissions. Entries span nine categories and define the harmful impact of the microaggression while providing resources and real-world examples from news, media, and pop culture. A tips section promotes behaviour change through actionable steps. Since the launch of The Micropedia, the tool has been accessed in over 115 countries, organizations have shown interest in incorporating it, and the Canadian government is implementing it into workplaces nationwide. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact.
2022 Awards
Total Points: 90
Fusion Pencil
Credits
Agency
Zulu Alpha Kilo / Toronto
Client / Brand
Black Business and Professional Association / Toronto
Production Company
zulubot / Toronto
Art Director
Andrea Por
Writer
Christina Roche
Chief Creative Officer
Zak Mroueh
Designer
Zoe Kim
Director
Barbara Shearer
Director of Photography
Greg Bennet
Executive Creative Director
Stephanie Yung
Christina Yu
Executive Producer
Maggie Blouin Pearl
Tom Evans
Agency Producer
Rebecca Adams
Kenneth Haz
Animation
Ashlee Mitchell
Design Director
Jeff Watkins
Engineer
Ian Boddy
Motion Graphics
Mike Sevigny
Special Effects
Jay Baker
Account Team
Rob Feightner
Karla Ramirez
Michael Brathwaite
3D Motion Design
Flavio Carvalho
Steve Kelly
Audio - Social
Noah Mroueh
Audio Production / Scoring
Pirate Toronto / Toronto
Director of Integrated Production
Ola Stodulska
Key Grip
Prassan Patel
Online Artist
Felipe Chaparro
Partner
Nadine Spencer
Black Business and Professional Association
Alex Ihama
Canadian Congress on inclusive diversity and workplace equity
Wendy Cukier
Diversity Institute, Ryerson University
Colin Druhan
Pride at Work Canada
Planning Team
Spencer MacEachern
Adrian Ver
Patrick Henderson
Sean Bell
Post Production Producer
Sarah Dayus
Mariya Guzova
Studio Director
James Graham
Studio Team
Mila Lukezich
Pavel Petriycki
Cecilia Bernasch
UX/UI Designer
Damian Simev
Web Development Team
Jake Edwards
Kyle Collins
Ariana Emond
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