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2022 One Show - Fusion Pencil

The Micropedia of Microaggressions

Agency Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto

Client Black Business and Professional Association, et al.


Fusion Pencil

Annual ID


About the Work

Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. These subtle but painful interactions are known as microaggressions – seemingly harmless, and usually unintentional, comments and behaviours that can have a significant impact on the physical and mental health of those on the receiving end. But how can we change what we don’t know? Canada’s largest Diversity, Equity, and Inclusion (DEI) organizations believed self-awareness was the first step. So, The Black Business and Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Ryerson University’s Diversity Institute joined forces to launch The Micropedia, the first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Inspired by other wiki-based community sites, entries are collected via user submissions. Entries span nine categories and define the harmful impact of the microaggression while providing resources and real-world examples from news, media, and pop culture. A tips section promotes behaviour change through actionable steps. Since the launch of The Micropedia, the tool has been accessed in over 115 countries, organizations have shown interest in incorporating it, and the Canadian government is implementing it into workplaces nationwide. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact.

2022 Awards

Total Points: 90

Fusion Pencil



Zulu Alpha Kilo / Toronto

Client / Brand

Black Business and Professional Association / Toronto

Production Company

zulubot / Toronto

Art Director

Andrea Por

Chief Creative Officer

Zak Mroueh


Zoe Kim


Barbara Shearer

Director of Photography

Greg Bennet

Executive Creative Director

Stephanie Yung
Christina Yu

Executive Producer

Maggie Blouin Pearl
Tom Evans

Agency Producer

Rebecca Adams
Kenneth Haz


Ashlee Mitchell

Design Director

Jeff Watkins


Ian Boddy

Motion Graphics

Mike Sevigny

Special Effects

Jay Baker

Account Team

Rob Feightner
Karla Ramirez
Michael Brathwaite

3D Motion Design

Flavio Carvalho
Steve Kelly

Audio - Social

Noah Mroueh

Audio Production / Scoring

Pirate Toronto / Toronto

Director of Integrated Production

Ola Stodulska

Key Grip

Prassan Patel

Online Artist

Felipe Chaparro


Nadine Spencer
Black Business and Professional Association
Alex Ihama
Canadian Congress on inclusive diversity and workplace equity
Wendy Cukier
Diversity Institute, Ryerson University
Colin Druhan
Pride at Work Canada

Planning Team

Spencer MacEachern
Adrian Ver
Patrick Henderson
Sean Bell

Post Production Producer

Sarah Dayus
Mariya Guzova

Studio Director

James Graham

Studio Team

Mila Lukezich
Pavel Petriycki
Cecilia Bernasch

UX/UI Designer

Damian Simev

Web Development Team

Jake Edwards
Kyle Collins
Ariana Emond

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