The One Show

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2022 One Show - Gaming

The Most Wanted Portrait

Agency Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg

Client Alcaldía de Soacha

Category

Innovation & Transformation / Innovation in Gaming

Annual ID

OS22_GA007S

About the Work

Soacha is one of the largest municipalities in Colombia were hundreds of crimes happen every day. Despite Police do their best, justice is not achieved because criminals are not detected due to few security cameras. Because of this issue, spoken portraits are one of the most valuable resources to identify criminals but unfortunately, in Colombia they are still handmade and most of them just end as a meme. Also this process is so slow and FBI technologies to make them fast are not affordable for the country.

However, we found a technology whit very high levels of customization to create almost real characters in less time: video games. Seeking to improve the security indexes in the city, the Mayor Office of Soacha trained a portraitist expert in morphology to use video games as a working tool in order to create faster and more real spoken portraits.

In alliance with the National Police, we created more than 360 portraits in a month and distributed them on the streets inviting people of Soacha to report the offenders.

2022 Awards

Total Points: 21

Credits

Agency

Sancho BBDO / Bogota

Production Company

Flare / Bogotá

Music / Sound Production Company

Hastings Audio Network / Hamburg

Copywriter

Sebastián Suárez

Chief Creative Officer

Mario Andres Lagos Medicis
Sergio Leon

Executive Creative Director

Andrés Luque
Daniel Calle
Jhonny Victoria

Account Director

Maria Clara Villegas

Planner

Paula Centeno

Chief Strategic Officer

Juan Camilo Laverde

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