The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Gaming

Hidden Spots

Agency GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Client Kraft Heinz + Activision Blizzard


PC Games / Brand Integration / Placement

Annual ID


About the Work

Online games don't have a pause button.
So gamers hardly have time to eat through 8 hours and 27 min of average gameplay.
So Heinz teamed up with top streamers to map out snack-safe zones on Call of Duty.
After that, the gamer community got on board and mapped out their own spots on several games.

2022 Awards

Total Points: 9



GUT / São Paulo

Client / Brand

Activision Blizzard / Call of Duty

Production Company

I Hate Flash
Mol / São Paulo

Music / Sound Production Company

Hefty / São Paulo

Art Director

Hayde Porlan

Chief Creative Officer

Pelle Sjoenell

Chief Marketing Officer

Fernando Machado


Galileo Giglio

Executive Creative Director

Bruno Brux
Murilo Melo

Executive Producer

Galileo Giglio
Joaquim Carriço

Motion Designer

James Vaccari


Isabela Katayama

Account Director

Francine Pellacani
Joe Richardson
Monique Beauchamp Estrella

Account Executive

Caio Palmeira

Associate Creative Director

Pedro Rosas
Gabi Marcatto

Director of Communications

Alexandra Velasco

Head of Production

Mariane Goebel
Renata Neumann

Line Producer

Clara Castro
Jin Tsui

Managing Director

Valéria Barone

Strategy Director

César Villas Boas

3D Specialist

Henrique Dalio

Account Manager

Mario Lion

Chief Client Officer & Global Partner

Carmen Rodriguez

Chief Intelligence Officer

Christian Pierre

Chief Operating Officer & Global Partner

Paulo Fogaça

Chief Strategy Officer & Partner

Fernando Ribeiro

Client Approval

André Fernandes
Ashleigh Gibson
Cecilia Alexandre
Cristina Kenz
Thiago Rapp
Thiago Stelle
Isabella Rizzo

Color Grade

Burn Color Grading

Creative Chairman, Co-Founder

Anselmo Ramos

Director, Global Consumer Marketing

David Cushman

Director, Influencer Relations

Robert Taylor

Director, Partnerships & Integrated Marketing

William Gahagan

Final Art

André Santos
Fernando Marques

Game Publisher

Activision Blizzard / Call of Duty

Gaming & Streaming Analyst

Carlos Encalada

Head of Account

Alessandra Visintainer

Head of Media & Data

Guilherme Cavalcante

Head of Strategy

Amanda Agostini


Paula Cruz

North America ECD & Global Partner

Juan Javier Peña Plaza
Ricardo Casal

Photographer & Editor

Wesley Allen

Post Producer

Rafael Tschope

Production Company (additional)

BBL Esports

Production Director

Julia Ramos

Production Manager

Thaís Schroder

Senior Social Strategist

Deyse Albiach

Social Strategy Director

Douglas Coelho

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