The One Show

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2022 One Show - Gaming

Home Sweet Home Ep2

Agency Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok

Client Tourism Authority of Thailand


Innovation & Transformation / Innovation in Lockdown

Annual ID


About the Work

“Amazing Thailand, Amazing Deep Culture” is a collaboration between Tourism Authority of Thailand(TAT) and Yggdrazil to promote new dimensions of Thai tourism through online gaming and website. The campaign is a new formulation that blends what young Gen-Z and Millennial travelers or “SUPERSTITOUS TECHNOPHILES” are most passionate about: travel, gaming and cultural superstitions. Home Sweet Home Episode 2, a horror-adventure game and website, were created to highlight Thailand’s Amazing Deep Culture. Actual Thai destinations, beliefs, superstitions, folklore and objects are employed as part of the storytelling to engage gamers and immerse them in a new dimension of Thailand.

Cultural superstitions have long been part of the ‘deep culture’ rooted in a Thai way of life for centuries and Thailand is a treasure trove of superstitious beliefs and spiritual destinations waiting to be explored. Therefore, our approach is to offer entirely novel experiences to our prospect target and take them on a journey to discover the deep culture of Thailand through an in-game experience in the campaign, “Amazing Thailand. Amazing Deep Culture.”.

2022 Awards

Total Points: 9



Ogilvy Group Thailand / Bangkok

Client / Brand

Tourism Authority of Thailand / Bangkok

Production Company

Yggdrazil / Bangkok
DON Film / Bangkok


Kreetha Soda

Chief Creative Officer

Nopadol Srikieatikajohn

Creative Director

Puripong Limwanatipong

Executive Creative Director

Andrew Chu


Naravatana Donkort

2D Artist

Krisada Taimsuwan

3D Modeler

Kawin Paopooree
Alliya Suthikorncompee
Kan Polsamart

Account Manager

Lalita Malichan

Business Director

Maytinee Chantornlaksana

Environment Artist

Nattapol Yodjit

Game Creative Director

Saroot Tubloy

Group Business Director

Niwat Rungruangworawat

Lead Game Programmer

Nutawut Yamee

Level Designer

Kittipas Klinlek

Project Director

Suparrerk Kulintarapresert

Strategic Planning Director

Sasipa Mongolnavin

Technical Artist

Atsadawut Rewan

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