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Home Sweet Home Ep2
Agency Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Category
Innovation & Transformation / Innovation in Lockdown
Annual ID
OS22_GA010B
About the Work
“Amazing Thailand, Amazing Deep Culture” is a collaboration between Tourism Authority of Thailand(TAT) and Yggdrazil to promote new dimensions of Thai tourism through online gaming and website. The campaign is a new formulation that blends what young Gen-Z and Millennial travelers or “SUPERSTITOUS TECHNOPHILES” are most passionate about: travel, gaming and cultural superstitions. Home Sweet Home Episode 2, a horror-adventure game and website, were created to highlight Thailand’s Amazing Deep Culture. Actual Thai destinations, beliefs, superstitions, folklore and objects are employed as part of the storytelling to engage gamers and immerse them in a new dimension of Thailand.
Cultural superstitions have long been part of the ‘deep culture’ rooted in a Thai way of life for centuries and Thailand is a treasure trove of superstitious beliefs and spiritual destinations waiting to be explored. Therefore, our approach is to offer entirely novel experiences to our prospect target and take them on a journey to discover the deep culture of Thailand through an in-game experience in the campaign, “Amazing Thailand. Amazing Deep Culture.”.
Cultural superstitions have long been part of the ‘deep culture’ rooted in a Thai way of life for centuries and Thailand is a treasure trove of superstitious beliefs and spiritual destinations waiting to be explored. Therefore, our approach is to offer entirely novel experiences to our prospect target and take them on a journey to discover the deep culture of Thailand through an in-game experience in the campaign, “Amazing Thailand. Amazing Deep Culture.”.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Ogilvy Group Thailand / Bangkok
Client / Brand
Tourism Authority of Thailand / Bangkok
Production Company
Yggdrazil / Bangkok
DON Film / Bangkok
Copywriter
Andrew Chu
Pongsakon Junrueng
Kris Spindler
Animator
Kreetha Soda
Chief Creative Officer
Nopadol Srikieatikajohn
Creative Director
Puripong Limwanatipong
Editor
Wattanadej Potjanapring
Executive Creative Director
Andrew Chu
Photographer
Naravatana Donkort
Producer
Sakonpob Sinsuk
Arisara Denchaipradit
2D Artist
Krisada Taimsuwan
3D Modeler
Kawin Paopooree
Alliya Suthikorncompee
Kan Polsamart
Account Manager
Lalita Malichan
Business Director
Maytinee Chantornlaksana
Environment Artist
Nattapol Yodjit
Game Creative Director
Saroot Tubloy
Group Business Director
Niwat Rungruangworawat
Lead Game Programmer
Nutawut Yamee
Level Designer
Kittipas Klinlek
Project Director
Suparrerk Kulintarapresert
Strategic Planning Director
Sasipa Mongolnavin
Technical Artist
Atsadawut Rewan
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