The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Gaming

Codashop Bounty Hunter's Guild

Agency BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore

Client Codashop


Mobile Games / Brand Integration / Placement

Annual ID


About the Work

In gaming, players express themselves using skins - cosmetic upgrades that you can buy with real money. But some gamers - particularly massively successful gaming influencers - can afford to express themselves more than others. CODASHOP, a payment platform for gamers, wanted to level the playing field and let the have-nots a chance to take from the have-a-lots. We put a bounty on the in-game skins of the biggest gaming influencers in Southeast Asia. If Gamers took a screenshot of them in game, they stood a chance of claiming a bounty equal to the skin’s value. The closer they got with their shot, the better. Existing games suddenly could be played in an all new way. Instead of completing the official objectives in games, gamers were completing our challenges.

2022 Awards

Total Points: 3




BBH / Singapore

Production Company

AMOK / Singapore
Zenway Productions / Singapore

Music / Sound Production Company

Neon Sound / Singapore

Art Director

Melissa Ho


Audrey Chia

Chief Creative Officer

Sascha Kuntze

Creative Director

Omar Sotomayor


Ted Pang

Executive Producer

Wendi Chong


Cheryl Koh

Account Director

Andy Norris

Associate Creative Director

Weihao Chin

Managing Director

Sid Tuli

Senior Copywriter

Luke Somasundram

Strategy Director

Tom Hargreaves

Business Director

Manavi Sharma

Lead Developer & Motion Designer

Lee Adamson

Production Team

Justin Koh
Wanye Lim

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