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2022 One Show - Gaming

Codashop Bounty Hunter's Guild

Agency BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore

Client Codashop

Category

Mobile Games / Brand Integration / Placement

Annual ID

OS22_GA013M

About the Work

In gaming, players express themselves using skins - cosmetic upgrades that you can buy with real money. But some gamers - particularly massively successful gaming influencers - can afford to express themselves more than others. CODASHOP, a payment platform for gamers, wanted to level the playing field and let the have-nots a chance to take from the have-a-lots. We put a bounty on the in-game skins of the biggest gaming influencers in Southeast Asia. If Gamers took a screenshot of them in game, they stood a chance of claiming a bounty equal to the skin’s value. The closer they got with their shot, the better. Existing games suddenly could be played in an all new way. Instead of completing the official objectives in games, gamers were completing our challenges.

2022 Awards

Total Points: 3

Merit

Credits

Agency

BBH / Singapore

Production Company

AMOK / Singapore
Zenway Productions / Singapore

Music / Sound Production Company

Neon Sound / Singapore

Art Director

Melissa Ho

Copywriter

Audrey Chia

Chief Creative Officer

Sascha Kuntze

Creative Director

Omar Sotomayor

Director

Ted Pang

Executive Producer

Wendi Chong

Strategist

Cheryl Koh

Account Director

Andy Norris

Associate Creative Director

Weihao Chin

Managing Director

Sid Tuli

Senior Copywriter

Luke Somasundram

Strategy Director

Tom Hargreaves

Business Director

Manavi Sharma

Lead Developer & Motion Designer

Lee Adamson

Production Team

Justin Koh
Wanye Lim

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