The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Mobile Games / Brand Integration / Placement
Annual ID
OS22_GA013M
About the Work
In gaming, players express themselves using skins - cosmetic upgrades that you can buy with real money.
But some gamers - particularly massively successful gaming influencers - can afford to express themselves more than others.
CODASHOP, a payment platform for gamers, wanted to level the playing field and let the have-nots a chance to take from the have-a-lots.
We put a bounty on the in-game skins of the biggest gaming influencers in Southeast Asia.
If Gamers took a screenshot of them in game, they stood a chance of claiming a bounty equal to the skin’s value.
The closer they got with their shot, the better. Existing games suddenly could be played in an all new way.
Instead of completing the official objectives in games, gamers were completing our challenges.
But some gamers - particularly massively successful gaming influencers - can afford to express themselves more than others.
CODASHOP, a payment platform for gamers, wanted to level the playing field and let the have-nots a chance to take from the have-a-lots.
We put a bounty on the in-game skins of the biggest gaming influencers in Southeast Asia.
If Gamers took a screenshot of them in game, they stood a chance of claiming a bounty equal to the skin’s value.
The closer they got with their shot, the better. Existing games suddenly could be played in an all new way.
Instead of completing the official objectives in games, gamers were completing our challenges.
2022 Awards
Total Points: 3
Merit
Credits
Agency
BBH / Singapore
Production Company
AMOK / Singapore
Zenway Productions / Singapore
Music / Sound Production Company
Neon Sound / Singapore
Art Director
Melissa Ho
Copywriter
Audrey Chia
Chief Creative Officer
Sascha Kuntze
Creative Director
Omar Sotomayor
Director
Ted Pang
Executive Producer
Wendi Chong
Producer
Joshua Tan
Daniel Wong
Strategist
Cheryl Koh
Account Director
Andy Norris
Associate Creative Director
Weihao Chin
Managing Director
Sid Tuli
Senior Copywriter
Luke Somasundram
Strategy Director
Tom Hargreaves
Business Director
Manavi Sharma
Lead Developer & Motion Designer
Lee Adamson
Production Team
Justin Koh
Wanye Lim
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