The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Console Games / Brand Integration / Placement
Annual ID
OS22_GA015M
About the Work
According to The Guardian, the Playstation 5 launch had 26 times more news coverage than 10 humanitarian causes combined in 2020. In the meantime, the World Health Organization announced that recent organ donations correspond to less than 10% of the global need and with the Covid19 crisis started to shrink even more.
The gaming community is known for being a united community who cares about important issues around the globe. Just by giving a twist in the gameplay of Demon Souls, we showed to our audience the importance of giving others a second chance in life.
Instead of invading other players' games to kill them, our streamers unexpectedly gave their opponents an extremely rare revival item. As they donate life in the virtual world, they spread the word via screen text messages that anyone can donate life in the real life too.
The gaming community is known for being a united community who cares about important issues around the globe. Just by giving a twist in the gameplay of Demon Souls, we showed to our audience the importance of giving others a second chance in life.
Instead of invading other players' games to kill them, our streamers unexpectedly gave their opponents an extremely rare revival item. As they donate life in the virtual world, they spread the word via screen text messages that anyone can donate life in the real life too.
2022 Awards
Total Points: 3
Merit
Credits
Agency
BBDO Group Germany / Berlin
Client
Lauren Finkelstein
Client / Brand
Save One Person
Production Company
Sweet Films
Art Director
Luis Paulo Gatti
Copywriter
Eduardo Balestra
Deco Artilheiro
Chief Creative Officer
Till Diestel
Composer
Wonder Bettin
Creative Director
Pedro Americo
Alexandre Diniz de Souza
Executive Creative Director
Rod Henriques
Account Director
Ulrike Pohl
Sound Design
DaHouse Audio
Art Buying
Betty Zschirnt
Audio Production House
DaHouse Audio
Creative Managing Director
Kristoffer Heilemann
Producer Audio Production
Cassiano Derenji F de Melo
Larissa Miranda
Related Awards
