The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Gaming

Battlegrounds F2P Cinematic Trailer

Agency KRAFTON, Inc. + Goodbye Kansas

Client KRAFTON / Battlegrounds


Craft / VFX & Animation

Annual ID


About the Work

F2P Cinematic Trailer - BATTLEGROUNDS FOR ALL To celebrate PUBG's Free to Play launch, we have planned/produced this cinematic trailer that can appeal to both new and existing users. "Hyper realistic" and "Squad play" these two things are at the heart of the trailer. The graphics of the characters and the background are expressed more precisely than ever before, and in terms of the story, the united battle strategy of the squad players is developed so that many new users to access through Free to play, as well as existing users, can empathize. From character development to concept art of numerous scenes, this video, which was produced/live, received positive comments from numerous users, and among them, it was impressive that they wanted to make it into a series. By producing such high-quality trailers, we were able to increase our brand value.

2022 Awards

Total Points: 3



Digital Agency

Goodbye Kansas

Client / Brand


Executive Producer

Taeseok Jang
Anton Söderhäll


Chang-han Kim


Woonghee Cho

Creative Producer

Woong Jin
Jinwoo Ryu

Creative Project Manager

Leah Hokyoung Kim

Head of Creative

Josh Seokjin Shin

Motion Graphic Designer

Hosun Yoo

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