The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / VFX & Animation
Annual ID
OS22_GA017M
About the Work
F2P Cinematic Trailer - BATTLEGROUNDS FOR ALL
To celebrate PUBG's Free to Play launch, we have planned/produced this cinematic trailer that can appeal to both new and existing users.
"Hyper realistic" and "Squad play"
these two things are at the heart of the trailer.
The graphics of the characters and the background are expressed more precisely than ever before, and in terms of the story, the united battle strategy of the squad players is developed so that many new users to access through Free to play, as well as existing users, can empathize.
From character development to concept art of numerous scenes, this video, which was produced/live, received positive comments from numerous users, and among them, it was impressive that they wanted to make it into a series.
By producing such high-quality trailers, we were able to increase our brand value.
To celebrate PUBG's Free to Play launch, we have planned/produced this cinematic trailer that can appeal to both new and existing users.
"Hyper realistic" and "Squad play"
these two things are at the heart of the trailer.
The graphics of the characters and the background are expressed more precisely than ever before, and in terms of the story, the united battle strategy of the squad players is developed so that many new users to access through Free to play, as well as existing users, can empathize.
From character development to concept art of numerous scenes, this video, which was produced/live, received positive comments from numerous users, and among them, it was impressive that they wanted to make it into a series.
By producing such high-quality trailers, we were able to increase our brand value.
2022 Awards
Total Points: 3
Merit
Credits
Digital Agency
Goodbye Kansas
Client / Brand
KRAFTON, Inc.
Art Director
James Hall
Till Valentin Holder
Director
Emnet Mulugeta
Will Adams
Executive Producer
Taeseok Jang
Anton Söderhäll
CEO
Chang-han Kim
COO
Woonghee Cho
Creative Producer
Woong Jin
Jinwoo Ryu
Creative Project Manager
Leah Hokyoung Kim
Head of Creative
Josh Seokjin Shin
Motion Graphic Designer
Hosun Yoo
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