The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Gaming


Agency Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

Client La Trobe University


Innovation & Transformation / Innovation in Gaming

Annual ID


About the Work

Mobile phones and tech have become a constant source of distraction, reducing our ability to focus. But instead of rejecting the integration of phones into our lives, we used science to create a mobile game that’s good for the brain and showcase the strength of La Trobe University’s academic offering. Introducing NURO, a first-of-its-kind game designed to prime your mind for learning. NURO combines cognitive neuroscience and computer science, with educational theory and has been adopted as a learning tool at all six La Trobe University campuses.

2022 Awards

Total Points: 3




Clemenger BBDO Melbourne


Associate Professor. Craig Deed
Dr. Laila Hugrass
Dr. Richard Skarbez
Jon Hewitt
Julian Murphey
Pio Liwanag

Client / Brand

La Trobe University
National Gallery of Victoria (NGV) / Melbourne

Production Company

Code on Canvas


Hilary Badger

Chief Creative Officer

James McGrath

Creative Technologist

Lukasz Karluk
René Christen

Executive Creative Director

Jim Curtis
Ryan Fitzgerald

Executive Producer

Natasha Carrick

Music Supervisor

Toby Burvill

General Manager - Carlton & United Breweries (CUB)

Jonny Berger

Senior Business Director

James Kerr

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