The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
NURO
Agency Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Category
Innovation & Transformation / Innovation in Gaming
Annual ID
OS22_GA018M
About the Work
Mobile phones and tech have become a constant source of distraction, reducing our ability to focus. But instead of rejecting the integration of phones into our lives, we used science to create a mobile game that’s good for the brain and showcase the strength of La Trobe University’s academic offering.
Introducing NURO, a first-of-its-kind game designed to prime your mind for learning. NURO combines cognitive neuroscience and computer science, with educational theory and has been adopted as a learning tool at all six La Trobe University campuses.
Introducing NURO, a first-of-its-kind game designed to prime your mind for learning. NURO combines cognitive neuroscience and computer science, with educational theory and has been adopted as a learning tool at all six La Trobe University campuses.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Clemenger BBDO Melbourne
Client
Associate Professor. Craig Deed
Dr. Laila Hugrass
Dr. Richard Skarbez
Jon Hewitt
Julian Murphey
Pio Liwanag
Client / Brand
La Trobe University
National Gallery of Victoria (NGV) / Melbourne
Production Company
Code on Canvas
Copywriter
Hilary Badger
Chief Creative Officer
James McGrath
Creative Director
Hilary Badger
Luke Thompson
Toby Moore
Creative Technologist
Lukasz Karluk
René Christen
Designer
Adam Hengstberger
Executive Creative Director
Jim Curtis
Ryan Fitzgerald
Executive Producer
Natasha Carrick
Music Supervisor
Toby Burvill
Programmer
Connor Meehan
Tim Busuttil
General Manager - Carlton & United Breweries (CUB)
Jonny Berger
Senior Business Director
James Kerr
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