The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Green Pencil
Annual ID
OS22_GP008M
About the Work
WaterLight, is a device that provides 45 days of light using only salt-water.
This device, is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to fresh water mixed with salt and even – in emergency situations – urine.
The Wayúu’s cultural heritage is further reflected in the waterproof design. Decorated with traditional patterns of power, the wooden surface draws inspiration from the ancient art of ‘Kanas’ weaving, with stylised geometric figures representing the sea, fauna and flora of the natural environment. Meanwhile the strap, created by a ‘Eünün’ – the craftswomen of the community – stays faithful to its artisan roots.
WaterLight has been created as a long-lasting, 100% recyclable product. Designed to function for 5,600 hours – which equates to over 230 days or 2 to 3 years of use.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Wunderman Thompson / Bogotá
Animator
Nicolás Arevalo
Chief Creative Officer
Bas Korsten
Daniel Bonner
Daniel Payán
Dany Minaker
Sebastian Tarazaga
Creative Director
Felipe Santana
Giovani Leal
Gustavo Tovar
Lukas Vergel
Rene Rojas
Designer
Paula Ramirez Doncel
Director
Santiago Forteza
Director of Photography
Adrián Nogueira
Editor
Leonardo Vargas
Executive Creative Director
Diego Rodríguez
Pipe Ruiz Pineda
Executive Producer
Mathias Esmoris
Social Media Manager
Andrés Peña
Sound Designer
Ángela Blanco
User Experience Designer
Paula Lozano
Account Director
Natalia Grecco A
Account Executive
Alejandra Duarte
Chief Executive Officer
Julián A. Mercado
Project Manager
Luisa Páez
Industrial Designer & 3D Artist
Miguel Mojica
Music
Diego Caceres
PR Director
Jessica Hartley
UX Director
Ricardo Arévalo
Web Developer
Hector Andrés Suárez
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