The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Design / Packaging
Annual ID
OS22_HW003G
About the Work
We wanted to revolutionize deodorant design to include everyone, however they are able to move. Degree Inclusive is the world’s first inclusive deodorant for people who are blind and/or people with upper limb mobility difficulties. (Which could also be any of us at times without our glasses, with a broken arm, or just as we get a bit older).
By co-creating the product with the disabled community themselves, we have designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply. In fact, it can be opened and used with your mouth and feet if you are unable to use your arms or hands.
A specially designed bottle that allows people with disabilities to apply deodorant easily themselves. The design addresses most mobility and functional diversity needs through a new size, form and features integrating magnetic components, ergonomic openings and a hook. It is also designed to be easier for people with vision impairment, with its recognizable shape and braille tagging and auditory cues through magnets.
Innovative design elements include:
-MAGNETIC CAP for easier opening and closing for users with limited muscle strength and allowing for auditory confirmation for visually impaired users.
-LARGER ROLLERBALL to cover more surface area in one swipe as additional movement is difficult for people with disabilities. Also eliminates risk of hair being tangled on the rollerball.
-HOOK design for easier handling (the hook can be hung for opening with one hand).
-EMBOSSED LOGO for the visually impaired.
-Bottom GRIP that requires limited to no finger movement.
To ensure the prototype is effective and fully accessible, Degree has created a beta program to engage the disability community to trial the design and give their feedback on its concept, product features, and messaging, helping to improve the design for the full global consumer launch.
Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE.
By co-creating the product with the disabled community themselves, we have designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply. In fact, it can be opened and used with your mouth and feet if you are unable to use your arms or hands.
A specially designed bottle that allows people with disabilities to apply deodorant easily themselves. The design addresses most mobility and functional diversity needs through a new size, form and features integrating magnetic components, ergonomic openings and a hook. It is also designed to be easier for people with vision impairment, with its recognizable shape and braille tagging and auditory cues through magnets.
Innovative design elements include:
-MAGNETIC CAP for easier opening and closing for users with limited muscle strength and allowing for auditory confirmation for visually impaired users.
-LARGER ROLLERBALL to cover more surface area in one swipe as additional movement is difficult for people with disabilities. Also eliminates risk of hair being tangled on the rollerball.
-HOOK design for easier handling (the hook can be hung for opening with one hand).
-EMBOSSED LOGO for the visually impaired.
-Bottom GRIP that requires limited to no finger movement.
To ensure the prototype is effective and fully accessible, Degree has created a beta program to engage the disability community to trial the design and give their feedback on its concept, product features, and messaging, helping to improve the design for the full global consumer launch.
Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Wunderman Thompson Argentina
Production Company
LaDoble
Chief Creative Officer
Natalia Benincasa
Creative Director
Agustín Alba
Andrea Ventura
Gastón Cánaves
Pablo Maldonado
Director
Martín Donozo
Director of Photography
Sebastian Cantillo
Executive Producer
Agustin Gutierrez
Producer
Marco Pilosio
Product Manager
Mariana Jauregui
Account Director
Dana di Lello
Account Executive
Caitlin Gronski
Content Strategist
Daniel Alaniz
Post Production
Luis Staffolani
Project Manager
Ana Laura Rodríguez
CEO
Victoria Cole
José Arnal
Community Manager
Vincenzo Mazzei
Creative Collaborators
Nicolás Trapanese
Santiago Estevez
Creative Operations Leader
Paula Akel
Director of Global Creative Operations
Nora Farley
Disabled co-collaborators Argentina
Andrea López de Mora
Cecilia Rizzo
Lidia Beatriz Peyronnet
Mercedes Monjaime
Disabled co-collaborators US
Keah Brown
Keisha Greaves
Lissa Loe
Natalie Trevonne
Editor/Animator
Leandro Ramirez
General Account Director
Eliana Kaplan
Global Ass. Brand Manager
Edward Jones
Global Assistant Brand Manager
Stephanie Bau
Global Brand Director
Lucy Howdle
Global Brand Vice President
Kathryn Swallow
Global CCO
Bas Korsten
Daniel Bonner
Global Client Lead Unilever
Inge Selawry
Global Lead inclusive Design
Christina Mallon
Global Planning Lead
Nicky Buss
Global Project Management
Bart Etcheverry
Global R&D Director
Andy Butterworth
Global Senior Brand Manager
Denise Savoia
Emily Heath
Global Senior Consumer Market Insights Manager
Alex Harrison
Global Senior Technical Manager
Laura Hutcheon
Graphic Production Manager
Daniel Gatto
Head of Art
Fernando Rossini
Head of Social Media
Silvina Coto
Integrated Production Leader
Josefina Espil
LATAM CCO
Dany Minaker
Sebastian Tarazaga
Music studio
Perra Santa
Occupational Therapist
Michael Tranquilli
PR Director
Jessica Hartley
Product Design
SOUR Studio
Senior Account Executive
Ramiro Pannunzio
Rona Horowitz
Senior Account Supervisor
Jill Condulis
Senior Vice President
Adam Bricault
Sharelyn Devonish
Sound Post Production
Porta Studio
Strategy Lead
Aurelia Sisinni
Ronny Weter
U.S. Ass. Brand Manager
Teri Minogue
U.S. Senior Marketing Manager
Chiara Grillo
Unilever PR Agency
Edelman
Vice President
Dave Brigandi
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