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2022 One Show - Health & Wellness

Bedtime Stories

Agency FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Client Walmart

Category

Radio & Audio

Annual ID

OS22_HW014S

About the Work

Innovating a tale as old as time: Bedtime Stories with a parent are something every child should experience. Even children with incarcerated parents. We captured the intimacy of storytime through the sounds of the parent’s voice and brought that audio right into the child’s bedroom with our special app. As COVID-19 forced businesses, restaurants and even schools to close - the Cook County Department of Corrections was no different. And at one point, the Cook County Jail was the number one COVID-19 hot spot in the entire US. Visiting hours were immediately halted and the inmates were closed off from seeing their family with no date of reuniting in sight. Because of limited technology within the jail, the available computers and teleconferencing equipment had to be used for court dates instead of visiting hours. However, the unintended victim during the pandemic became the children. Schools and libraries had been shut down indefinitely and now they were losing the limited access to their parents behind bars. So, we created a program with the Bedtime Stories app to bring families back together so children could hear their parent reading books to them... just as if they were side by side. Within the jail, inmates make an audio recording of themselves reading a children’s book. That recording is uploaded to the Bedtime Stories cloud server. At home, the child accesses the secure recording within the Bedtime Stories app. When the child hovers a smartphone over the book’s pages, the parent’s voice comes to life, reading the book, word by word. In addition, the parent can read special messages for their child, further simulating the read-together experience. Bedtime Stories not only helped incarcerated parents reconnect with their children during the pandemic, the program encouraged other families stuck at home to read more and continue to develop interpersonal skills that can only be achieved by reading together.

2022 Awards

Total Points: 21

Credits

Agency

FCB / Chicago

Digital Agency

FCB/SIX / Toronto

Production Company

LOBO / New York
Paradise Productions / Chicago

Music / Sound Production Company

JSM Music / New York

Post Production Company

Lord + Thomas / Chicago

Art Director

McKenzie Moore

Creative Director

Brian Steckel
Jack Miller

Executive Creative Director

Colin Craig

Producer

Alex Bartczak

Account Director

Ally Khajenouri

Account Executive

Avery Sykes

Associate Creative Director

Jake Roland

Colorist

Caleb Hill

Project Manager

Richard Chao

Digital Design

PixelPusher / Toronto

EVP, Group Management Director

Antoniette Wico

EVP, Director of Branded Content & Entertainment

Juan Woodbury

EVP, Head of Production N.A.

Kerry Hill

Management Director

Katherine Fliess

Strategic Platforms Lead

Eli Ferrara

VP, Business Affairs

Jeff Cowie

VP, Executive Producer - Music

Stump Mahoney

VP, Product

Bonnie Chung

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