The One Show
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BERLIN'S HEART STANDS STILL.
Agency Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Category
Experiential / Immersive / Events
Annual ID
OS22_HW018B
About the Work
Background:
In Germany, around 9,000 people are waiting for an organ donation. And every day two of them die because they had to wait too long for a transplant. We asked ourselves: How can the BVG – the public transport company of Berlin – use its reach to turn a simple ride into an emotional and lifesaving event?
Idea:
The BVG is the heart of Berlin, it is the pulse of the city and keeps it alive. But what would happen if this heart suddenly stopped?
Execution:
On September 29, World Heart Day, the whole BVG paused for a moment. At exactly 8 a.m. all passengers in the trains, busses and metros stopped for an impressive message that came from the heart: a real organ donor addressed all passengers via video announcement and appealed to them to become a potential organ donor. But the message does not only reached people in our vehicles, but also at all stops, via OOH, as well as online – turning the surprising interruption of our vehicles into an event that nobody could miss. In Berlin and whole Germany.
Results:
For this cause, 500.000 organ donor cards in the colour of our bright yellow heart were available in all BVG vehicles, bus- and train stations. All of them (and even more through our website) were distributed. The result: One in seven Berliners is now carrying one of our cards in their pocket – keeping hope and people alive.
In Germany, around 9,000 people are waiting for an organ donation. And every day two of them die because they had to wait too long for a transplant. We asked ourselves: How can the BVG – the public transport company of Berlin – use its reach to turn a simple ride into an emotional and lifesaving event?
Idea:
The BVG is the heart of Berlin, it is the pulse of the city and keeps it alive. But what would happen if this heart suddenly stopped?
Execution:
On September 29, World Heart Day, the whole BVG paused for a moment. At exactly 8 a.m. all passengers in the trains, busses and metros stopped for an impressive message that came from the heart: a real organ donor addressed all passengers via video announcement and appealed to them to become a potential organ donor. But the message does not only reached people in our vehicles, but also at all stops, via OOH, as well as online – turning the surprising interruption of our vehicles into an event that nobody could miss. In Berlin and whole Germany.
Results:
For this cause, 500.000 organ donor cards in the colour of our bright yellow heart were available in all BVG vehicles, bus- and train stations. All of them (and even more through our website) were distributed. The result: One in seven Berliners is now carrying one of our cards in their pocket – keeping hope and people alive.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
Rabbicorn Films / Hamburg
Music / Sound Production Company
Not A Machine GmbH / Hamburg
Post Production Company
DELI Hamburg GmbH / Hamburg
Art Director
Hannes Rath
Jakob Cassebaum
Copywriter
Julian Aue
Philipp Schättler
Tim Bozek
Composer
Fabian Reifarth
Creative Director
Michael Wilde
Director
Kai Sehr
Director of Photography
Björn Haneld
Cedric Schanze
Editor
Sven Duncker
Producer
Hakan Cirak
Jule Behrens
Marc Möller
Sound Designer
Kamil Wojciechowski
3D Artist
Andreas Görgemanns
Christopher Hill
Agency Producer
Dennis Wendt
Florian Kaspereit
Jonathan Meister
Managing Director
Stephan Giest
Motion Graphics
Darius Dettlaff
Henrik von der Lieth
Sebastian Bunzel
Music Producer
Kolja Bustorf
Art Direction Post Production
Henrik von der Lieth
Assistant Director
Alex Schimpke
David Houfek
Client Service Director
Annette Krebs
Colourist
Oliver Schumacher
Managing Director (Creation)
Dörte Spengler-Ahrens
Producer Post Production
Christoph Stingel
Project Management
Florencia Uthoff
Friederike Speetzen
Sound Engineer
Björn Schulze
VFX/Compositioning
Bernd Hildebrandt
Christoph Zapletal
Franciska Wiedemann
Gordon Fischer
Sebastian Locker
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