The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS22_HW030B
About the Work
Social Bullets is an experiment created to show parents the dangers of the Internet by replicating 24 hours in a typical American student’s life on social media. Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, we transformed a shooting range into a metaphor for social media. On one end, the dark anonymous hole of the Internet. On the other, posters representing real-life targets of hate—teenagers who have suffered one of the 4 most common forms of cyberbullying: culture shaming, body shaming, sex shaming, and grade shaming.
These 4 posters, perforated by bullets and transformed into a symbol for the dangers of cyberbullying, are being transported to schools across the country to help promote the virtual educational sessions held by Parent Teacher Associations (PTA).
These 4 posters, perforated by bullets and transformed into a symbol for the dangers of cyberbullying, are being transported to schools across the country to help promote the virtual educational sessions held by Parent Teacher Associations (PTA).
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Area 23, an IPG Health Company / New York
Client / Brand
Kazoo / Washington DC
Stand for the Silent / Perkins
Production Company
The Youth / Curitiba
Daisy Cutter / Coppell USA
Music / Sound Production Company
Jamute / São Paulo
Post Production Company
Studio RX, an IPG Health Company / New York
Copywriter
Victor Afonso
Chief Creative Officer
Fred Levron
Tim Hawkey
Creative Director
Bruno Brasileiro
Felipe Munhoz
Andy Gerchak
Logan Allanson
Editor
Efraim Klein
Executive Creative Director
Elliot Langerman
Marcus Kawamura
Executive Producer
Paul Blake
Jennifer Ma
Scott Roberts
Group Creative Director
Eduardo Tavares
User Experience Designer
Peter Mylonas
User Interface Designer
Bill Hanff
Illustration Studio
Black Madre / São Paulo
Lamano Studio / Santiago
Technologist
Aaron Stack
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