The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Health & Wellness

Hydrogen Garbage Truck

Agency INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul

Client Hyundai Motor Group

Category

Products

Annual ID

OS22_HW034M

About the Work

[Sanitation Workers, One World’s Most Dangerous Profession]
The gas exhaustion, aircraft-level noise, and engine heat reaching 40°C all threaten the health of sanitation workers. In particular, the lung function for sanitation workers, who are constantly exposed to gas emissions at work, is worse than that of mining workers, leading to a high risk of lung cancer. (*Five sanitation workers died of lung cancer a year in Korea) Sanitation workers are exposed to a variety of pollutants while collective garbage. About 260,000 bacteria are found on their bodies after work. The problem is the harsh work environment where they can’t even wash their hands. As a result, sanitation workers continue to suffer from skin diseases.

[Hydrogen Garbage Truck Protects Sanitation Workers’ Health]
The Hydrogen Garbage Truck is zero-emission with minimal noise and heat emission, greatly improving the work environment of sanitation workers. In particular, portable sinks using water, the only by-product of hydrogen cars, had an immense impact on the health of sanitation workers. The drawer-type portable sink allows sanitation workers to wash their hands at any time during work, reducing the risk of infection by 90%.

[Confidential Information]
1. The COVID-19 pandemic made the work environment of sanitation workers, who are essential workers, more hazardous. They also have to collect discarded masks by hand, and it’s essential for them to wash their hands because they’re constantly exposed to viruses. Therefore, the portable sink feature was the most important function for sanitation workers and is currently most used in practice.

2. Sanitation workers were unable to wash their hands during work. Even when drinking a glass of water, they had to drink with polluted hands, and also lunch had to be postponed to the evening until after work was done. Thanks to the portable sinks, sanitation workers were able to wash their hands and dine.

2022 Awards

Total Points: 3

Merit

Credits

Agency

INNOCEAN / Seoul

Client / Brand

Hyundai Motor Group / Seoul

Production Company

Planit Production / Seoul
Element Pictures / Seoul

Chief Creative Officer

Jung A Kim

Creative Director

Nari Moon

Creative Technologist

Hye-dong Roh
Honam Kim

Director

Sung Bin Kim

Director of Photography

Changmo Ku

Executive Producer

Hyungjoon Park

Producer

Jinkyu Choi

Account Director

Ik-Chang Choi

Account Executive

Yunmi Choi
Minchong Kang
Jinwoo Kim

Line Producer

Jaewon Moon
Moonju Jung

Project Manager

Dongjun Park
Jiwon Lee

Chief Account Director

Chul Yum

Creative Planner

Jina Shin

Digital PR Manager

Donghyun Kim
Eunkyeong Chang

EDIT Supervisor

Sewon Oh

Marketing & PR Director

Dongbin Seok

Media Planner

Jiye Yu

Senior Project Manager

Sangyoon Lee

Senior Sound Supervisor

Sunghwan Jung

Sound Supervisor

Heekook Heo

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