The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional Items
Annual ID
OS22_HW040M
About the Work
Cases of testicular cancer have quadrupled in the last 40 years. But those affected men aged 16-40, still don't talk about it. To get the ball rolling, we took the previous testicular cancer ribbon - a ribbon that looked identical to every other cancer ribbon - then doubled it, flipped it, turned it upside down and made it 200% more ballsy. It was just the icon BC Cancer needed to put balls back on the map.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Rethink
Client / Brand
BC Cancer Foundation
Art Director
Jake Gauthier
Dosh Osholowu
Copywriter
Evan Kane
Dan DeBacker
Chief Creative Officer
Aaron Starkman
Creative Director
Hans Thiessen
Designer
Max Littledale
Executive Creative Director
Morgan Tierney
Leia Rogers
Producer
Scott Russell
Strategist
Samantha Cheng
Darren Yada
Sean McDonald
Account Director
Kennedy Crawford
Account Manager
Michelle Rupisan
Associate Director, Marketing & Brand
Shawn MacInnes
Studio Artist
Jan Day
Jonathon Cesar
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