The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online & Mobile
Annual ID
OS22_HW047M
About the Work
The aim of Pill-ID isn’t to stop young people using (that would be utopic), but to put tech at the service of good, to help reduce drug overdoses and save lives.
Pill-ID combines the tech of machine learning, tenserflow (Google technology) and the Nuit Blanche database, to help people and emergency services quickly identify MDMA. By scanning a pill and searching by color or symbol, it can rapidly identify a drug and evaluate the risk, before or during an overdose, allowing them to work more quickly and more effectively.
The use of Pill-ID is free of charge for the use and completely anonymous.
In post-pandemic Europe “returning to normal” means festivals and parties so hard drug use is a very important subject. MDMA is on the increase, as are 1000s of fake versions, whose design, shapes and effects constantly change. The Nuit Blanche database tracks drugs in circulation. Understanding the effects and sharing info in real time could help prevent overdoses and provide ER with useful info.
The beta version of the app was presented to groups of students, event organizers and members of ER services. They all saw an unprecedented interest in a context where hard drug use continues to cause damage.
Pill-ID will initially be launched locally to help emergency services quickly identify drugs circulating in their area. Long-term, the idea is to give as many people as possible the opportunity to use the app, particularly young people so they can identify what they’re about to take and be warned of the risks involved.
Pill-ID combines the tech of machine learning, tenserflow (Google technology) and the Nuit Blanche database, to help people and emergency services quickly identify MDMA. By scanning a pill and searching by color or symbol, it can rapidly identify a drug and evaluate the risk, before or during an overdose, allowing them to work more quickly and more effectively.
The use of Pill-ID is free of charge for the use and completely anonymous.
In post-pandemic Europe “returning to normal” means festivals and parties so hard drug use is a very important subject. MDMA is on the increase, as are 1000s of fake versions, whose design, shapes and effects constantly change. The Nuit Blanche database tracks drugs in circulation. Understanding the effects and sharing info in real time could help prevent overdoses and provide ER with useful info.
The beta version of the app was presented to groups of students, event organizers and members of ER services. They all saw an unprecedented interest in a context where hard drug use continues to cause damage.
Pill-ID will initially be launched locally to help emergency services quickly identify drugs circulating in their area. Long-term, the idea is to give as many people as possible the opportunity to use the app, particularly young people so they can identify what they’re about to take and be warned of the risks involved.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Herezie / Paris
Digital Agency
Rehab / London
Creative Director
Neil Cooper
Executive Creative Director
Etienne Renaux
Paul Marty
Chief Executive Officer
Andrea Stillacci
Rob Bennett
Art Director / Copywriter
Natan Ritaly
Raphael Sold
Full Stack Developer
Tautvydas Pocius
Head of Strategy & Design
James Penfold
Midweight Digital Designer
Alicja Czarnecka
QA Manager
Claire Ang
Related Awards
