The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Media
Annual ID
OS22_HW052M
About the Work
In North America alone, 1 in 5 can’t afford period products. This leaves millions to improvise with ineffective, humiliating, and unsanitary alternatives. And yet, no one is talking about period poverty. So a group of designers created a way to insert it into every conversation. One period at a time.
Periods for Periods: The all-period font. Over 230 unique periods, each crafted by an iconic designer. But more than a font, it was a call to action to use these periods in signs of protest, putting pressure on policy makers, and giving a voice to the millions quietly suffering.
Periods for Periods: The all-period font. Over 230 unique periods, each crafted by an iconic designer. But more than a font, it was a call to action to use these periods in signs of protest, putting pressure on policy makers, and giving a voice to the millions quietly suffering.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Rethink
Client / Brand
Periods For Periods
Art Director
Ashley Visvanathan
Copywriter
Cam Spires
Chief Creative Officer
Aaron Starkman
Creative Director
Hans Thiessen
Sean O'Connor
Designer
Ashley Visvanathan
Editor
Leigh O'Neill
Executive Creative Director
Leia Rogers
Mike Dubrick
Morgan Tierney
Producer
Sarah Lee
Kyle Hicks
Account Director
Ida Lotfi
Associate Creative Director
Cam Spires
Developer
Ken Malley
Account Manager
Isha Kanyal
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