The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Annual ID
OS22_HW054M
About the Work
Black women are 42% more likely to die from breast cancer than white women. In a systemically biased healthcare system, Black women are often dismissed and ignored, and treated with prejudices that keep them from receiving an equitable standard of care.
This needs to change.
The Chrysalis Initiative launched ERASE THE LINE, a call to action to end the disparity. We created the world's first digital resource specifically designed for Black women by Black women.
The resource provides them with the tools to recognize and address racism in their cancer care, including:
1 - A 24/7 coach who survived breast cancer herself and understands how to steer around bias
2 - A rating/review system to highlight who among healthcare providers are offer equal care and more importantly who doesn't
3 - A bias tracking system, where every patient interaction is monitored and scored to ensure the treatment journey is bias-free
This needs to change.
The Chrysalis Initiative launched ERASE THE LINE, a call to action to end the disparity. We created the world's first digital resource specifically designed for Black women by Black women.
The resource provides them with the tools to recognize and address racism in their cancer care, including:
1 - A 24/7 coach who survived breast cancer herself and understands how to steer around bias
2 - A rating/review system to highlight who among healthcare providers are offer equal care and more importantly who doesn't
3 - A bias tracking system, where every patient interaction is monitored and scored to ensure the treatment journey is bias-free
2022 Awards
Total Points: 3
Merit
Credits
Agency
Intouch Group / New York
Post Production Company
Videocubo.tv / Sao Paulo
Chief Creative Officer
Susan Perlbachs
Creative Director
Diana Krulik-Bentzen
Ron Larson
Creative Technologist
Craig Johnston
Executive Creative Director
Nicholas Capanear
Group Creative Director
Ivan Blotta
Illustrator
Luciano Cian
Producer
British Randle
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