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2022 One Show - Health & Wellness

CULTURE SHAMING

Agency Area 23, An IPG Health Company / New York

Client STAND FOR THE SILENT/KAZOO

Category

Craft / Art Direction

Annual ID

OS22_HW066M

About the Work

Social Bullets is an experiment created to show parents the dangers of the internet by replicating 24 hours in a typical American student’s life on social media. Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, we transformed a shooting range into a metaphor for social media. On one end, the dark anonymous hole of the internet. On the other, posters representing real-life targets of hate—teenagers who have suffered one of the 4 most common forms of cyberbullying: culture shaming, body shaming, sex shaming, and grade shaming. These 4 posters, perforated by bullets and transformed into a symbol for the dangers of cyberbullying, are travelling to schools across the country to help promote the virtual educational sessions that were being held by Parent Teacher Associations (PTA).

2022 Awards

Total Points: 1

Merit

Credits

Agency

AREA 23, AN IPG HEALTH COMPANY / New York

Client / Brand

Kazoo / Washington DC
Stand for the Silent / Perkins

Production Company

The Youth / Curitiba
Daisy Cutter / Coppell USA

Music / Sound Production Company

Jamute / São Paulo

Post Production Company

Studio RX, An IPG Health Network Company / New York

Copywriter

Victor Afonso

Chief Creative Officer

Tim Hawkey

Editor

Efraim Klein

Executive Creative Director

Elliot Langerman
Marcus Kawamura

Group Creative Director

Eduardo Tavares

User Experience Designer

Peter Mylonas

User Interface Designer

Bill Hanff

Illustration Studio

Black Madre / São Paulo
Lamano Studio / Santiago

Technologist

Aaron Stack

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