The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS22_HW072M
About the Work
Context and challenge:
The end-of-year festive season is the most crucial time when blood is needed. In 2021, the South African National Blood Service (SANBS) were facing low supplies due to a lack of donor centres in offices and schools because of Covid-19.
Objective:
To encourage the public to donate blood by increasing their awareness that donating blood saves lives.
Creative concept:
To encourage blood donations we created a campaign showing scenarios where other life saving devices have been replaced by blood donation bags. A visual analogy that told the public that by donating blood they can quite literally save someone's life.
The end-of-year festive season is the most crucial time when blood is needed. In 2021, the South African National Blood Service (SANBS) were facing low supplies due to a lack of donor centres in offices and schools because of Covid-19.
Objective:
To encourage the public to donate blood by increasing their awareness that donating blood saves lives.
Creative concept:
To encourage blood donations we created a campaign showing scenarios where other life saving devices have been replaced by blood donation bags. A visual analogy that told the public that by donating blood they can quite literally save someone's life.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Joe Public United / Johannesburg
Art Director
Nethaam Abrahams
Rameez Dollie
Copywriter
Yazeed Solomons
Chief Creative Officer
Pepe Marais
Xolisa Dyeshana
Executive Creative Director
Brendan Hoffmann
Photographer
Carioca
Producer
Tammy Chetty
Account Manager
Nokuzola Plaatjie
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