The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Health & Wellness

Day After Day

Agency Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Client White Ribbon

Category

Craft / Writing

Annual ID

OS22_HW074M

About the Work

Day After Day is a short film that speaks directly to men who are using, or at-risk of using, gender-based violence as a response to the stresses of COVID-19 lockdowns. It was made for White Ribbon, the largest movement of men and boys promoting healthier masculinity and an end to all forms of gender-based violence.

The script uses the same set of words to tell two different stories of isolation: a man trapped with his own negative thoughts and emotions, and his family trapped at home with him. This narrative structure required that we analyze every word to ensure it was relevant to the drastically difference experiences of both characters. The viewer is led to believe at first that the male character is suffering. Later, we realize his family is suffering even more.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Bensimon Byrne / Toronto

Digital Agency

OneMethod / Toronto

PR / Marketing Agency

Narrative / Toronto

Client / Brand

White Ribbon / Toronto

Production Company

Untitled Films / Toronto

Music / Sound Production Company

Berkeley Inc. / Toronto

Post Production Company

Rooster Post / Toronto
Fort York VFX / Toronto
Alter Ego / Toronto

Art Director

Debbie Chan

Chief Creative Officer

Joseph Bonnici

Creative Director

Debbie Chan
David Mueller

Director

Hubert Davis

Director of Photography

Kiel Alexander Milligan

Executive Producer

Tom Evelyn

Agency Producer

Michelle Pilling

Assistant Editor

Sarah Carlisle 

Line Producer

Ian Fingland

Account Coordinator

Lindsey Hutchins

Account Lead

Andrea Lee

Associate Account Manager

Katie Glover

Audio Director

Jared Kuemper

Audio Engineer

Jared Kuemper

Business Lead

Marli Bennett

Casting

Jigsaw Casting / Toronto

Colourist

Conor Fisher

Director of XD

Kurt Krumme

Flame Artist

Luke White

French Supervision

Ariane France Smith

Junior Account Coordinator

Christine Boakye-Manu

Senior Account Manager

Sheri Clish
Vanessa Kissoon

Senior Media Planner

Sarah Lowden

Social Media Director

Kristina Kosa

Social Media Planner

Sarah Santarossa

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