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Category
Craft / Use of Technology
Annual ID
OS22_HW076M
About the Work
The Hospital is a fearful place for anyone, especially children. Medical staffs say that stress can affect young patient's willingness for treatment and even their treatment results.
So together with MIT Media Lab and SJD Barcelona Children’s Hospital, Hyundai Motor Group developed their emotion adaptive driving technology(EAVC) into an innovative mobility solution for children patients and medical staffs.
Little Big e-Motion is a one and only toy car designed just for children in their sick beds. It presents a different, special experience during the ride from their hospital bed to the treatment room.
Facial recognition system in Little Big e-Motion identify the child patient’s emotion. Lightings inside and outside the vehicle change colors in steps (red-orange-green) to inform the medical staff of the child’s state.
Sensors applied to the seatbelt measures heart and respiratory rate and trigger breathing exercise function to help children stabilize. Music and animation entertain and help children understand the treatment process. Various other features are designed to help children relieve stress and feel refreshed. Moreover, all these measurement data is shared with the medical staff to aid pre check-up process before the main treatment.
Currently, Little Big e-Motion has been donated to SJD Barcelona Children’s Hospital after the film shoot. And is being used for further user tests and studies.
So together with MIT Media Lab and SJD Barcelona Children’s Hospital, Hyundai Motor Group developed their emotion adaptive driving technology(EAVC) into an innovative mobility solution for children patients and medical staffs.
Little Big e-Motion is a one and only toy car designed just for children in their sick beds. It presents a different, special experience during the ride from their hospital bed to the treatment room.
Facial recognition system in Little Big e-Motion identify the child patient’s emotion. Lightings inside and outside the vehicle change colors in steps (red-orange-green) to inform the medical staff of the child’s state.
Sensors applied to the seatbelt measures heart and respiratory rate and trigger breathing exercise function to help children stabilize. Music and animation entertain and help children understand the treatment process. Various other features are designed to help children relieve stress and feel refreshed. Moreover, all these measurement data is shared with the medical staff to aid pre check-up process before the main treatment.
Currently, Little Big e-Motion has been donated to SJD Barcelona Children’s Hospital after the film shoot. And is being used for further user tests and studies.
2022 Awards
Total Points: 3
Merit
Credits
Agency
INNOCEAN / Seoul
Client / Brand
Hyundai Motor Group / Seoul
Production Company
Planit Production / Seoul
Post Production Company
Post Fournines / Seoul
Art Director
Yoon Ju Lee
Ha Yong Jung
Copywriter
Tae Hwan Lee
Doyu Yang
Chief Creative Officer
Jung A Kim
Creative Director
Nari Moon
Creative Technologist
Hye-dong Roh
SeonHwa Hwang
Sung Woo Kim
Director
Sungbin Kim
Account Executive
ZuYoung Pae
You-Lee Choe
Seohyun Kwon
Agency Producer
Baeseong Kim
Project Manager
Dong Jun Park
Client Designer
Beomsoo Cho
Media Planner
Jinhee Choi
post production
Cheon Ki Min
Gu Yeong Heo
Hyun Do Jung
Hyun Jee Eom
In Sung Kim
Jae Young Kim
Ji Su Kim
Mun Jun Jung
Production EPD
Hyung Joon Park
Production PD
Chiyoon Kim
Research Engineer
Jinmo Lee
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