The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Interactive & Mobile Craft


Agency Mojo Supermarket + Active Theory + Girls Who Code

Client Girls Who Code


Best of Interactive & Mobile Craft

Annual ID


About the Work

Girls don’t see themselves in coding. They think the tech industry is a bunch of white dudes in hoodies. Which means millions of girls are missing out on careers that tech bros are making millions from. Girls Who Code’s mission is to close that gender gap by getting girls interested in coding. But the problem is, there’s a thousand other things that girls care about more than coding. And Doja Cat is like 999 of them. Everytime Doja Cat releases a new music video - girls around the world stop what they’re doing to watch. We knew this was where we could hack their viewing habits and teach them a thing or two - by creating the world’s first codable music video. We turned Doja’s hit single Woman into a desktop and mobile-friendly interactive experience that teaches girls how to code. The experience, coined DojaCode, enabled visitors to direct the music video, while introducing them to 3 coding languages – CSS, Javascript, Python. As users visited the site, they were able to unlock hidden video content using basic coding language. From changing nail designs, to controlling the sky, to manifesting Doja herself out of thin air, DojaCode gave fans the opportunity to play the role of music video director all through the power of coding. Working within the confines of the music video’s schedule, we had just three weeks to develop, build, and QC the platform. Within just a few hours of launch, DojaCode was everywhere, garnering $10M in earned coverage in the first few weeks—all without a single dollar of paid media behind it. Most importantly, we introduced countless girls to coding—so they can break into the tech field, make tons of tech money, and (to quote Doja) be drippin' like a fuckin' mermaid.

2022 Awards

Total Points: 90

Best of Discipline Pencil



Mojo Supermarket

Client / Brand

Girls Who Code

Production Company

Active Theory

Record Label

RCA Records

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