The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Visual Craft / Art Direction
Annual ID
OS22_IC022M
About the Work
Bringing our design system into multichannel digital platforms, we crafted spaces where users could immerse themselves in the essence of 6ourbon 7ime. Videos made specifically for social cut through the clutter with clean backgrounds and beautiful drinks, a user’s POV in mind as a hand comes in to collect a cocktail. At the center of the digital-first experience was the 6ourbon7ime.com microsite, home to tools and tips to help maximize that extra ‘you’ time. Curated cocktail recipes. A Spotify playlist, crafted with 6-7pm in mind. And a calendar block button that, when used, literally held time on your calendar.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett / Chicago
Client / Brand
Beam Suntory / Chicago
Production Company
Harbor / New York
Giannini Creative / Chicago
Music / Sound Production Company
Squeak E Clean / Marina Del Rey
Editorial Company
Optimus / Chicago
Media Distribution Company
Starcom / Chicago
Copywriter
Kadeem Roper
Executive Producer
Ashley Geisheker
Producer
Erica Johnson
Strategist
Sean Logan
Account Executive
Kyle Kotz
Senior Art Director
Kristen Walters
Senior Designer
Russ Eadie
Senior Producer
Christen James
Strategy Director
Lacey Gilbert
Associate Creative Director, Art
Kat Hale
Associate Creative Director, Copy
Blase Mnich
Chip Kelly
Chief Strategy Officer
Aki Spicer
Color
Company 3 / New York
Creative Director (Art)
Matt McNulty
Rafael Beretta
Creative Director (Copy)
Ben Pfutzenreuter
Raphael Franzini
Creative Resource Director
Phoebe Alvarez
Data Analyst
Hanna Scurto
EVP, Executive Creative Director
Adriano Matos
EVP, Head of Design
Alisa Wolfson
Executive Vice President, Head of Business Leadership
Mark Burgess
Global Chief Creative Officer of Leo Burnett Worldwide & Chief Creative Officer of Publicis Creative North America
Liz Taylor
Production Designer
Randy Rogers
Senior Strategist
Efrain Bahena
SVP Data Design & Analytics
Ellen Foster
VP, Account Director
Sarah Kaminsky
VP, Design Director
Kyle Poff
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