The One Show
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Category
Integrated Branding Campaign
Annual ID
OS22_IG007S
About the Work
The film ‘The Night Is Young’ portrays people going out to clubs, before revealing that they are actually seniors, the vaccinated ones that can actually travel around and party again. The seniors are living their best night dancing, flirting, drinking Heinekens and partying until sunrise. Celebrating the old and carefree, the film encourages Millennials and Gen Z to get vaccinated too, and not miss out on the summer fun with the tagline “The night belongs to the vaccinated”.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Publicis Italy / Milan
Production Company
Good People / Atene
Music / Sound Production Company
Sizzer B.V. / Amsterdam
Post Production Company
Prodigious
Art Director
Alex Eftimie
Joao Araujo
Luca Villa
Copywriter
Ruxandra Drilea
Chief Creative Officer
Cristiana Boccassini
Mihnea Gheorghiu
Director
Ali Ali
Editor
Fabrizio Squeo
Producer
Beatrice Pepe
Sarah Touma
Global Executive Creative Director
Andrey Tyukavkin
Milos Obradovic
Account Manager
Marta Wereszczynska
Art Director Supervisor
Marie Poumeyrol
General Manager Le Pub Amsterdam & Global Client Service Director Heineken
Eleni Charakleia
Global CCO Publicis WW
Bruno Bertelli
Global Creative Director
Eoin Sherry
Global Strategy Director
Daniel Vargas Gomez
James Moore
Group Account Director
Ilaria Castiglioni
Head TV Production
Francesca Zazzera
Senior Social Media Manager
Carola Bracci
Social Assets Editor
Claudio Roveda
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