The One Show
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Category
Brand Partnerships
Annual ID
OS22_IG015B
About the Work
The historic tennis Championships at Wimbledon are world-renowned. To Wimbledon, the hallowed turf of Centre Court is more treasured and cherished than even the Crown Jewels are to The Queen.
So when the keys to Centre Court landed in the wing of Sipsmith’s rather dapper brand ambassador, Mr Swan, his task of announcing the gin brand’s new partnership with the Championships was never going to go to plan.
In the film, in typical ‘Swan-style’, he mistakenly announces Wimbledon to be the ‘Official Tennis of Sipsmith Gin’, rather than the other way around. It’s not long before things snowball and Mr Swan gets more and more carried away. From the grass, to the ball machines, to the lawnmowers, to the tournament's pigeon-scaring hawk, he’s claiming everything Wimbledon-y to be now Officially Sipsmith’s.
The campaign came to life across multiple channels, from Official Keep Off The Grass Signs, to Official Tournament Programmes with Official Pull-Out Souvenir Posters, to the Official Merch Store selling balls, brollies and grass cuttings (all sold out in seconds).
And to top it all off, an Official Statue of Mr Swan was erected outside Centre Court.
Game, set, match, Swan.
So when the keys to Centre Court landed in the wing of Sipsmith’s rather dapper brand ambassador, Mr Swan, his task of announcing the gin brand’s new partnership with the Championships was never going to go to plan.
In the film, in typical ‘Swan-style’, he mistakenly announces Wimbledon to be the ‘Official Tennis of Sipsmith Gin’, rather than the other way around. It’s not long before things snowball and Mr Swan gets more and more carried away. From the grass, to the ball machines, to the lawnmowers, to the tournament's pigeon-scaring hawk, he’s claiming everything Wimbledon-y to be now Officially Sipsmith’s.
The campaign came to life across multiple channels, from Official Keep Off The Grass Signs, to Official Tournament Programmes with Official Pull-Out Souvenir Posters, to the Official Merch Store selling balls, brollies and grass cuttings (all sold out in seconds).
And to top it all off, an Official Statue of Mr Swan was erected outside Centre Court.
Game, set, match, Swan.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Ogilvy UK / London
Production Company
Biscuit Filmworks / London
Music / Sound Production Company
Gramercy Park Studio / London
Media Distribution Company
Zenith / London
Animator
Andy Biddle
Chief Creative Officer
Andre Laurentino
Director
Jeff Low
Director of Photography
Matthew Day
Editor
Saam Hodivala
Executive Creative Director
Jules Chalkley
Executive Producer
Hanna Bayatti
Producer
Kwok Yau
Managing Director
Rupert Reynolds-MacLean
Senior Art Director
Tom Webber
Senior Copywriter
Nick Sheppard
Account Manager
Marissa Jade Whittle
Business Director
Kerry Capps
Deputy ECD of Design
Luke Ridgeway
Global Marketing Director
Annabel Keech
Annabel Keech
Head of Digital, Content & Design, Sipsmith
James Mills
Head of Moving Image
James Brook-Partridge
Head of Strategy
Sandie Dilger
Head of UK Marketing
Joel Hughes
International Marketing Manager
Fleur Maguet
Model Maker
Sarah Crombie
Post Producer
Roger Lairisa
Production Assistant
Michael Scanlon
Production Designer
Gordon Allen
Production Manager
Adam Oyejobi
Senior Global Brand Director, Gin - Beam Suntory
Shelley Macintyre
Senior Sound Designer
Zak Kartha Kartha
Senior Strategist
Emma Banks
TV Producer
Christopher Eeles
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