The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Integrated

The Joy of Later Life Sex

Agency Ogilvy UK / London

Client Relate


Craft / Art Direction

Annual ID


About the Work

People are uncomfortable talking about sex in general. Sex in old age? Forget it. In the UK alone, a whopping 80% of society won’t discuss the matter. They prefer to think older people simply aren’t intimate anymore. A misconception that is unhealthy for everyone. We felt it was beyond time this changed. We needed to start a conversation that was way overdue. So, we shone a spotlight on the unseen intimacy in our later years and celebrated the joy of sex in later life. We needed to create a new visual language that celebrated sex in later life. The design and art direction were crucial in making sex for older people something we should all look forward to. We kept the images a beautifully classic and tasteful black and white, then deliberately juxtaposed these with vibrant, colourful and playful type.

2022 Awards

Total Points: 9



Ogilvy UK / London

Chief Creative Officer

Andre Laurentino

Creative Director

Andy Forrest
Nicola Wood


Fabio Liguori

Executive Creative Director

Jules Chalkley




Nicole Frost


Amy Tipper-Hale

Art Buying

Jodie Woodhouse-Ward
Lesley Scott

Business Director - PR

Dk Cheung

Business Lead

Katharine Easteal

CEO of Creative Transformation

Stef Calcraft

Client Partner - PR

Rachael Coomber-Nolan

Deputy Executive Creative Director

Luke Ridgway

Freelance Intimacy coach

Ita O’Brien


Ben Rogers

Grade Producer

Roger Lairisa

Media Planning

Adam Crowe
Daniel Wood

Post-Production Producer

Leo Thornborough


Chelsea Stemple
Christine Wright

Project Management

Sophie Rhys Evans


Hannah Crowley
Shadi Sarresh

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