The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Storytelling
Annual ID
OS22_IG019B
About the Work
Bees are dying all over the world. We know this, but don’t realize the extent to which it hurts us. As pollinators insects, they play a critical role in global food production and biodiversity: 75% of the food we eat is the direct result of bees pollinating plants. Without them, we would miss a good portion of fruits and vegetables, but also meat and dairy (livestock feed), chocolate, coffee…
46% of wild and domestic bee species are on the verge of extinction, because of intensive agriculture, pesticides, and monoculture which destroys bees' habitat and food sources.
The heart of the matter: money. Saving bees costs a lot because we need to finance farmers’ conversion to bee-friendly agriculture, rebuild bee habitats, finance research.
Fondation de France -involved for 50 years in collecting donations for biodiversity issues- wanted to raise attention, mobilize a wide audience and raise money for the cause.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Publicis Conseil / PARIS
Photographer
Brigitte Perdereau
Olivia Da Costa
Vincent Bousserez
Social Media Manager
Lucas Baudry
Matthieu Etienne
Sound Designer
Martin Herail
3D Artist
Denis Seounes
Waldo Lee
Account Director
Caroline Darmon
Juliette Prigent
Digital Creative
Julien Elkaim
Set Designer
Pascal Batteux
Account Manager
Hortense Amis
Art Buyer, Photographer
Flore Silberfeld
Art Director, Copywriter
Francesca Vitello
Laura Aondio
Art Director, Copywriter, Photographer, Post Production, Illustration
Lucie Puybonnieux
Art Director, Copywriter, Photography, Motion designer, 3D artist
Alexandre Perdereau
CEO & CCO
Marco Venturelli
Creative & Digital Lead
Fouad Hachani
Digital Lead
Julie Emberger
Head of Executive Producers
Lionel Juglair
President
Pascal Crifo
President, Post Producer
Christophe Huet
Production Director
Fabrice Damolini
Strategic Planner
Sarah Lemarié
Strategic Planner, Account Manager
Bertille Des Borderies
Related Awards
