The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Writing
Annual ID
OS22_IG040M
About the Work
Problem
1 in 5 peple is dislexic. however, thy are often viewed as les inteligent based on there inabilletyto spell properly. this is despite there beeing severeal sucsessful wrigthers CEOs and nobel oriats. In the mainstreem media dislexia is usualy etided out.
Iddea
Dislexia Unetided is an inishative to make dislexia more visable. lanched by me, Kai West Schlosser, an artdirector living with dislexia.
Solution
on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. my storry, my perspective, unetided. Starting with print and digital, my story made its way to telavision and podcast. the respinse was tremendise:
- Top article online on stern 4 days in a row.
- 37+ Milion contacts
- 500+ mesiges form suporters – dislexics and non dislexics alike.
- i was even nominated for the Axel Springer jurnalistic yung talent award.
The overwelming response led to a campanje websigth – Dislexia-Unetided.org – where peple culd lern more and become a part of the campanje.
1 in 5 peple is dislexic. however, thy are often viewed as les inteligent based on there inabilletyto spell properly. this is despite there beeing severeal sucsessful wrigthers CEOs and nobel oriats. In the mainstreem media dislexia is usualy etided out.
Iddea
Dislexia Unetided is an inishative to make dislexia more visable. lanched by me, Kai West Schlosser, an artdirector living with dislexia.
Solution
on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. my storry, my perspective, unetided. Starting with print and digital, my story made its way to telavision and podcast. the respinse was tremendise:
- Top article online on stern 4 days in a row.
- 37+ Milion contacts
- 500+ mesiges form suporters – dislexics and non dislexics alike.
- i was even nominated for the Axel Springer jurnalistic yung talent award.
The overwelming response led to a campanje websigth – Dislexia-Unetided.org – where peple culd lern more and become a part of the campanje.
2022 Awards
Total Points: 3
Merit
Credits
Agency
SERVICEPLAN GERMANY / Munich
Gruner + Jahr Deutschland / Stern / Hamburg
Director of Photography
Felix Tonnat
Editor
Susanne Baller
Executive Creative Director
Franz Röppischer
Lorenz Langgartner
Developer
Inês Ayer
Global Chief Creative Officer
Alex Schill
Senior Copywriter
Alessia Coschignano
Author / Art Director
Kai West Schlosser
Director und Motion Designer
Dennis Fritz
Editor-in-Chief
Anna-Beeke Gretemeier
Florian Gless
Film Production Company
WE WILL SEE UG / Hamburg
Intern Art
Camille Nizet
Tanvi Phalak
Intern Copy
Sanjeeta Saha
Junior Art Director
Mirjam Olga Strzata
Rohil Borole
Junior Copywriter
Shruthi Subramanian
Managing Designer
Andreas Nyland
Press officer
Sabine Grüngreiff
Visual Operator
Axel Groot
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