The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Lockdown
Annual ID
OS22_IG045M
About the Work
Parisians are lucky enough to live in the most beautiful city in the world, but in 2021, after a year of successive confinements and health restrictions, they all had one thing on their minds: fly away !
Transavia decided to come to their rescue by offering them return tickets to fly to Not Paris. Not Paris? Where is that? Well, it's anywhere but Paris.
You had to get up early to have a chance to buy these tickets because sales opened every morning, in June, 2021, every day at 9:00 a.m. sharp on a dedicated website! Only the first people to log on could leave with 2 return tickets. And you had to be quick! At 9:03 a.m. each day, all the tickets were gone. As if the Parisians really needed to leave Paris.
Each day, all tickets were sold out.
Parisian were ready to go anywhere but Paris.
So when Transavia flights were back after the lockdown in France, we had the chance to fill all the planes.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Marcel / Paris
Client / Brand
Transavia / Paris
Art Director
Jules Jolly
Copywriter
Antonin Jacquot
François Guyomard
Creative Director
Jeremie Bottiau
Editor
Edouard Le Scouarnec
Executive Creative Director
Gaëtan du Peloux
Youri Guerassimov
Social Media Manager
Benoit Vangilve
Account Director
Alexandre Guillot
Project Manager
Sidonie Godinho
Account Manager
Fanny Cammas
Art Director Assistant
Lola Lailheugue
Chief Commercial Officer
Nicolas Henin
Client Manager
Fanny Cammas
Co-Head of Strategic Planning
Leoda Esteve
Co-President
Charles Georges-Picot
Pascal Nessim
Copywriter Assistant
Valentine Schleicher
Deputy General Manager
Blandine Mercier
Digital Art Director
Clément Lebon
Digital Creative Director
Eulalia Bartolomeu
External Communication Leader
Hélène Miau
Marketing & Communications Director
Cécile Nomdedeu
Project Director
Coraline Moulin
TV Prod
Sveva Rossino
Video editor
Julien Hannedouche
Related Awards
